Digiday

OCTOBER 18, 2022

. “The combined company will be able to reach an expanded national audience of approximately 85 million households nationwide, fueling growth in alternative profit businesses such as Retail Media, Kroger Personal Finance, and Customer Insights,” the two companies said in a press statement. of grocery spending in the U.S.,

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Retail Media Manufacturing Finance 53

Ad Monsters

JUNE 28, 2022

DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

Data Management Platform 52

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Digiday

JULY 21, 2022

Major digital advertising regulation is finally getting traction in Congress, but advertising and consumer advocates alike say there are still plenty of kinks to sort out. Advertising trade groups have been pushing for federal privacy legislation for years and have so far endorsed the direction of the ADPPA.

Electronics 57

Electronics Finance Ad Targeting Communications 57

Monetize More

MARCH 9, 2023

Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Page RPM = ( Revenue / Number of page views) x 1,000 Ad RPM vs. Page RPM While these two metrics are quite similar, there is a substantial difference.

Click Through Rate 52

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VideoWeek

APRIL 5, 2024

According to a patent filing reported by Lowpass, Roku wants to serve ads when a user takes a break from playing a game on their Xbox or streaming a show on an Apple TV device, which are plugged into the Roku TV. The company has also enlisted Publicis Media’s Yale Cohen as Head of Brand Safety and Advertiser Solutions.

Ad Tech 59

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Digiday

DECEMBER 19, 2022

With fewer readers to satisfy advertisers – who by the end of the period were already beginning to keep their distance from news publishers for fear of appearing beside brand-unsafe events – and the ebb and flow of advertising revenue made more acute by current recessionary fears, recurring subscription revenue has become more than appealing.

Audience 54

Audience Finance Impressions Entertainment 54

VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

JANUARY 26, 2024

Skydance Media is a production business which has co-financed a number of Paramount Pictures’ biggest films over the last ten years, including Top Gun: Maverick, Mission: Impossible – Dead Reckoning Part One, and Star Trek Beyond. The Week in TV TV Ad Spend Expected to Return to Growth This Year UK ad spend reached £9.6

Media 52

Media Agency Entertainment Cookies 52

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

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InMobi

FEBRUARY 13, 2013

Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. The Dynamic Feed component in the InMobi Studio platform is a great addition to the array of features and components available to designers and advertisers. The possibilities are many. Amen, Alan!

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AdvertiseMint

DECEMBER 2, 2023

In this article, I’ve put together 33 finger clicking good display ad examples across industries to inspire your next campaign. You’ll also learn the key elements of high-performing display ads. And boost your return on ad spend (ROAS) significantly. This ad also uses green thoughtfully.

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VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. TF1/M6 Merger Threatened by Advertising Competition Concerns.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Clearcode

MAY 10, 2023

What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 59

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