Ad Targeting Advertising Finance GDPR 
The Ad Tech Blog
MAY 4, 2024
This technique is particularly useful in environments where data privacy is paramount, such as in personalized advertising and healthcare. Applications in Digital Advertising In the context of digital advertising, federated learning enables advertisers to create personalized ad experiences without compromising user privacy.
Ad Monsters
FEBRUARY 7, 2024
While they all have lengthy and established careers in ad tech and digital media, they are all at different points in their career journey, striving to better the industry and the people around them. From privacy lawyers to ad and rev ops legends, we have assembled a list of groundbreaking professionals who deserve year-round accolades.
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PrograMetrix
APRIL 28, 2021
In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).
Ad Monsters
JUNE 28, 2022
DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.
Automatad Inc.
JANUARY 31, 2022
Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S.
Clearcode
MAY 10, 2023
What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.
Digiday
NOVEMBER 20, 2022
With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.
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