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Ad Monsters
FEBRUARY 13, 2023
In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.
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DECEMBER 21, 2021
Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.
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Ad Monsters
MAY 2, 2024
Earlier today, GumGum , a contextual advertising company, announced some good news for the planet. We recognize that the environmental impact of digital advertising operations is quite large. Our goal is to lower the company’s carbon footprint while still finding ways to drive more efficiency within our ad serving process.
Smart-Hub
OCTOBER 15, 2023
The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. White label partnership is the latest trend in ad tech. Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market.
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SEPTEMBER 14, 2016
The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news was announced by third party ComboTag, yet another ad tech firm.
VideoWeek
MARCH 10, 2023
Display advertising revenues were fairly static, up by 0.1 Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced. According to Cady, 90 percent of Peacock’s 80 million users are on the ad-supported tier.
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JUNE 10, 2019
Maurice Levy’s French tech start-up Ycor is tweaking the mighty Amazon by the tail, saying it will outbid it for Sizmek, in Chapter 11 since the end of March. Sizmek is a DSP with an ad server and optimizer. Asking price is about $30m. Alain Levy (left), who runs Ycor, told the Drum: “There was.
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