Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

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Playwire

DECEMBER 8, 2022

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

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Monetize More

SEPTEMBER 15, 2022

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. Some estimates claim that it will overtake all other digital ad formats in just a few years. Keep reading to get all the deets about Video Ad Servers & Display Ad Servers.

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Exchange Wire

FEBRUARY 29, 2024

AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically tailored to facilitate the seamless integration of prebid advertising demand, signifying a considerable advancement in [.]

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Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. The company was acquired by Engage , a CMGI Company, for $193 million in 1999, right before the dot-com bust.

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Digiday

MARCH 19, 2023

Earlier this year, it emerged that Netflix was exploring potentially adjusting its ad strategy after what can be considered a tricky start to the advertising business. Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech.

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Adweek

JUNE 6, 2022

Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features.

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Martech Series

FEBRUARY 8, 2023

Hervé Brunet is a highly respected business leader, recognised for his ad tech expertise and experience across Europe , the US and Asia. Brunet then held a General Manager position and head of TV and Video advertising at Comcast. Brunet then held a General Manager position and head of TV and Video advertising at Comcast.

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VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. This marks the second investigation into Google’s advertising business launched by the CMA this year. ” All eyes on ad tech.

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Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

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Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic. While the cost looked high, no real ad dollars were spent. ” The Butterfly Effect is strong even in ad tech.

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VideoWeek

JUNE 14, 2023

The European Commission this morning found that Google breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business. ” Follow VideoWeek on Twitter and LinkedIn.

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More About Advertising

DECEMBER 21, 2021

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.

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Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

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Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

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Digiday

FEBRUARY 12, 2023

Over the past decade-plus, Google has come to dominate the digital advertising industry. 24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The first video in the series covers the basics of Google’s ad tech operation that raised antitrust alarms.

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Exchange Wire

FEBRUARY 27, 2024

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. The post Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution appeared first on ExchangeWire.com.

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PubMatic

NOVEMBER 1, 2023

What does the establishment of a responsible digital advertising supply chain and ecosystem really mean? It’s time for the digital advertising ecosystem to embrace progress in place of perfection. And how can we get started in a real, measurable way? Here’s what that can look like in concrete terms.

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VideoWeek

APRIL 10, 2024

The European Video Awards are returning this year to celebrate the industry’s leading innovators in video and CTV advertising. The deadline for entries is May 3rd , so there’s less than four weeks left to submit an entry. The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024.

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Digiday

JULY 21, 2022

.” Sources told Digiday that they were, in part, surprised at Microsoft’s selection as Xandr, formerly known as AppNexus, doesn’t have as much traction among streaming and digital video advertisers. “This is just an assumption but you have to think that this would be one of the roots of success.”

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Digiday

APRIL 11, 2023

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” “That appears to be the name of the game in the SSP market, as it’s the opposite of commoditization,” he added.

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Digiday

JANUARY 3, 2023

Not only can this form of advertising be turned off and on with relative ease compared to linear TV, he continued, it’s also well placed to grow as ad dollars are shifted over to channels, platforms, and media owners that can guarantee more bang for the buck. Even so, few would have pegged ad tech.

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Kevel

AUGUST 25, 2022

monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units.

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Kevel

JULY 19, 2022

monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units.

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VideoWeek

SEPTEMBER 29, 2023

The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Hosted by the incomparable comedian Stephen K Amos, the EVAs awarded the outstanding creativity, innovation and technological advances in video & CTV advertising.

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Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

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VideoWeek

FEBRUARY 27, 2023

The European Video Awards are back and will be celebrating the industry’s leading innovators in video & CTV advertising. Entries are now open, so don’t hold back if you would like to nominate your company, clients or colleagues. The final entry deadline is 28th April. Good luck to all applicants!

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VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. Decoupling the ad server from the exchange will open up the supply chain for more competition.

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Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. But that’s about to change.

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Ad Monsters

MARCH 10, 2023

DOJ, revolving ad spend slowdowns — all promise to shake things up further. And along with the new internet will come a new advertising ecosystem. We spoke with James Avery, CEO and founder of Kevel, a cloud-based ad server development platform, to learn more about what’s ahead and how the industry can prepare.

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Digiday

APRIL 16, 2023

ClearLine’s launch represents a necessary evolution of the ad tech sector that “significantly increases spend going towards working media,” according to the SSP’s press statement. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct. Are DSPs now ‘frenemies’?

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Ad Monsters

MARCH 13, 2024

Publishers should be working with their Ad Tech partners to build up their testing capabilities with the Privacy Sandbox. Though from my past decade on the sell-side, I don’t see publishers, ad servers and SSPs making huge overhauls to how they serve video ads.

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Exchange Wire

JUNE 8, 2023

AdPlayer.Pro, a global provider of innovative online video ad tech solutions has reported the company’s Q1 2023 results. The post AdPlayer.Pro Video Advertising Technology Provider Reports Q1 2023 Results appeared first on ExchangeWire.com.

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InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

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VideoWeek

FEBRUARY 21, 2024

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience.

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Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you. draft, Ads.txt 1.1,

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Smart-Hub

DECEMBER 10, 2021

In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. And Programmatic video advertising seems to have become popular among creators and marketers. What is video advertising?

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