More About Advertising

MAY 21, 2021

Cookies are on the way out and a new form of data collection is coming to replace third-party data. The post Tim Glomb of Cheetah Digital: why zero-party data is better than cookies first appeared on More About Advertising. Vastly different.

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More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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More About Advertising

MARCH 10, 2021

January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of Third-Party Cookies (3PC) on their search engine Chrome. Since this announcement, it was motioned that all search browsers would block Third Party cookies in a two-year phasing out period.

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More About Advertising

APRIL 7, 2021

3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. In our recent piece ‘The Last Bite of the Cookie’ we discussed that, with the sun setting on 3rd Party Cookies (3PCs), advertisers will need to explore new ways in finding and reaching.

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VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. TF1 Sells Gamned!

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VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. Fry’s job title is currently unclear but the exec previously held ad sales roles at AT&T and Comcast.

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Paleo AdTech

DECEMBER 10, 2023

To accommodate a team of refugee Microsoft engineers, Mike and the team moved to Florida for a year and returned home with their own ad serving technology, allowing them to segue off Santa Barbara-based Fastclick’s ad serving tool, called AdServer , which competed with DoubleClick and Atlas.

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VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. At Scope3, we’re building a business that will serve as the foundation for the next generation of media and advertising,” said Brian O’Kelley, co-founder and CEO at Scope3.

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VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced. But this growth was largely driven by subscription revenues, which were up by 12.9

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PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The phaseout of third-party cookies from all major web browsers by 2022.

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VideoWeek

JANUARY 26, 2024

Skydance Media is a production business which has co-financed a number of Paramount Pictures’ biggest films over the last ten years, including Top Gun: Maverick, Mission: Impossible – Dead Reckoning Part One, and Star Trek Beyond. The Week in TV TV Ad Spend Expected to Return to Growth This Year UK ad spend reached £9.6

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Paleo AdTech

MARCH 22, 2022

To accommodate a team of refugee Microsoft engineers, Mike and the team moved to Florida for a year and returned home with their own ad serving technology, allowing them to segue off Santa Barbara-based Fastclick’s ad serving tool, called AdServer , which competed with DoubleClick and Atlas.

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VideoWeek

FEBRUARY 17, 2023

Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices.

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More About Advertising

APRIL 20, 2021

The post LiveRamp's Vihan Sharma: challenges and opportunities for the post-pandemic CMO first appeared on More About Advertising. Nevertheless, the importance of the role has only continued to grow.

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VideoWeek

NOVEMBER 17, 2023

Top Stories OpenX Launches TV+ Supply-side platform OpenX this week announced the launch of TV+, a new initiative which it says seeks to combine the best of CTV and linear TV buying, offering a more transparent and trustworthy marketplace for advertisers. And secondly, OpenX will delineate TV-like CTV inventory (i.e,

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Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. Although Google delayed their third-party cookie cut-off, there have to be new and effective ways to aggregate consumer data in an ethical manner. .

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Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S.

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VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. To what extent is the Privacy Sandbox unfit for the purposes of digital advertising?

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VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. The system will therefore simplify the buying process in a post-cookie open internet, according to the company.

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VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

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VideoWeek

JULY 1, 2022

French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr Deliveroo Expands Ad Offering.

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VideoWeek

APRIL 21, 2023

Google to Use Generative AI for Ad Campaign Creation Google is planning to introduce generative AI into its advertising business over the coming months, the FT reported on Thursday. Generative AI is unlocking a world of creativity,” the company said in an internal presentation entitled ‘AI-powered ads 2023’. Samba TV, Admo.tv

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Basis

OCTOBER 17, 2022

Wait…there are that many categories, tools, and companies just for audio advertising?!” To solve these colliding dilemmas of staffing, transparency, speed, and cost-efficiency, the advertising industry must better understand their underlying causes. The Causes of Media Complexity. Solving Media Complexity Through Automation.

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Ad Monsters

JUNE 28, 2022

DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. Some vendors have already announced plans to sunset their DMP offerings, which could signal the beginning of the end for programmatic advertising.

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Clearcode

MAY 10, 2023

What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.

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VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Meta Posts First Drop in Revenues.

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VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

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