Ad Tech, Advertising, Finance and Viewability

Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The first thing people in the digital advertising space need to understand is the why. Take reaching net zero.

Ad Tech

Ad Tech A/B Testing Viewability Finance

Show me the money – missing spend and the clouded world of programmatic advertising

More About Advertising

JULY 12, 2022

A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed are part-and-parcel of working in the advertising sector. Spending on programmatic display continues to rise.

Viewability

Viewability Advertising Ad Tech Finance

Marika Roque: will the the new digital advertising guidelines solve viewability?

More About Advertising

APRIL 10, 2017

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent.

Viewability

Viewability Advertising Ad Tech Finance

European trade bodies unite to try to bring some order to online ad viewability

More About Advertising

AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

Viewability

Viewability Communications Agency Advertising

The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. TF1 Sells Gamned!

Ad Tech

Ad Tech Agency Media Audience

The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail

Retail Media Agency Ad Tech

The WIR: WBD Plans FAST Service, Google Brings Privacy Sandbox to Android, and TikTok Starts Publishing User Figures

VideoWeek

FEBRUARY 17, 2023

“More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.” DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV.

Viewability

Viewability Audience Media Ad Tech

The WIR: DOJ Set to Reject Google’s Ad Concessions, DAZN in Talks to Buy Eleven Sports, and Dentsu Cuts its 2022 Ad Spend Forecast

VideoWeek

JULY 18, 2022

DOJ Set to Reject Google’s Offer to Split Up its Ad Business. The US Department of Justice is preparing to file an antitrust lawsuit against Google within the next few weeks, targeting its dominance of the online advertising market, Bloomberg reported on Thursday. The Week in Tech. percent, a drop of 0.4 percentage points.”

Media

Media Ad Tech Agency Demand Side Platform

£750m wasted on UK mobile ads says new report

More About Advertising

MAY 3, 2017

Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad is in view for at least one second. Which is hardly close attention. Anyway, new.

Mobile Ads

Mobile Ads Viewability Media Ad Tech

David Indo from ID Comms: why we need to talk about programmatic

More About Advertising

DECEMBER 9, 2016

This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech – Wayne Blodwell. For the last couple of years he led programmatic initiatives at Dentsu Aegis and GroupM in the UK but has.

Viewability

Viewability Ad Tech Finance Media

The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency

VideoWeek

JUNE 17, 2022

App Tracking Transparency, launched by Apple last year, requires apps to ask for specific opt-in permission to use Apple’s Identifier for Advertisers (IDFA). Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech

Ad Tech Impressions Media Agency

The WIR: Mail Metro Media Launches Vertical Video Offering, Ofcom Adds Digital Requirements to BBC Licence, and DAZN Launches a Linear Broadcast Channel

VideoWeek

MARCH 24, 2023

” The Week in Tech Innovid, Walmart Connect Team Up for CTV Ad Placement Innovid has partnered with Walmart Connect to allow brands to manage ads on CTV. Advertisers on the Walmart DSP will be able to optimise campaigns towards each customer in real time, according to the companies.

Media

Media Entertainment Ad Inventory Retail

AdTech Trends

Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero

Show me the money – missing spend and the clouded world of programmatic advertising

Trending Sources

Marika Roque: will the the new digital advertising guidelines solve viewability?

European trade bodies unite to try to bring some order to online ad viewability

The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

The WIR: WBD Plans FAST Service, Google Brings Privacy Sandbox to Android, and TikTok Starts Publishing User Figures

The WIR: DOJ Set to Reject Google’s Ad Concessions, DAZN in Talks to Buy Eleven Sports, and Dentsu Cuts its 2022 Ad Spend Forecast

£750m wasted on UK mobile ads says new report

David Indo from ID Comms: why we need to talk about programmatic

The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency

The WIR: Mail Metro Media Launches Vertical Video Offering, Ofcom Adds Digital Requirements to BBC Licence, and DAZN Launches a Linear Broadcast Channel

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