Adweek

SEPTEMBER 18, 2023

Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only.

Viewability 330

Viewability Media Advertising Ad Tech 330

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

Viewability 52

Viewability CPM Ad Inventory Advertising 52

Exchange Wire

OCTOBER 4, 2023

Ahead of his appearance at ExchangeWireLIVE Attention Event next month, Adelaide's founder & CEO, Marc Guldimann, talks about all things concerning the evolving landscape of digital advertising metrics, privacy concerns, and the quest for meaningful consumer attention. Amid a backdrop [.]

Viewability 52

Viewability Advertising Ad Tech 52

AdExchanger

JANUARY 18, 2023

When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.

Ad Tech 116

Ad Tech Viewability Cookies Advertising 116

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Advertisers need to rethink how they evaluate their campaigns’ success.”

Viewability 102

Viewability Advertising Impressions Cookies 102

Exchange Wire

OCTOBER 24, 2023

Brian Murphy, revenue & strategy leader in ad tech & sustainability at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data [.]

Ad Tech 98

Ad Tech Advertising Media Viewability 98

VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” ” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you. draft, Ads.txt 1.1,

Header Bidding 66

Header Bidding Viewability CPM Impressions 66

YieldBird

OCTOBER 17, 2023

AI revolutionizes not just the content but the entire publishing ecosystem, including advertising. Artificial intelligence offers publishers many opportunities, particularly in advertising and programmatic ads. Source: The Role of Artificial Intelligence in Publishing But how does AI relate to programmatic advertising?

Viewability 52

Viewability Advertising Machine Learning Audience 52

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024. In 2022, 63.8%

Cookies 105

Cookies Advertising Viewability Ad Tech 105

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

Demand Side Platform 95

Demand Side Platform Viewability Impressions Ad Tech 95

More About Advertising

JULY 12, 2022

A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed are part-and-parcel of working in the advertising sector. Spending on programmatic display continues to rise.

Viewability 69

Viewability Advertising Ad Tech Finance 69

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. With 71% of North American consumers citing data mishandling as a reason to stop interacting with businesses, publishers, and advertisers must align to meet data compliance standards.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

Digiday

JUNE 14, 2022

The Interactive Advertising Bureau has released updated measurement guidelines for intrinsic in-game advertising — and in-game ad firms are rejoicing at the news. Although in-game ad tech has improved at a rapid pace in recent years, measurement practices in this channel haven’t been updated since the late aughts.

Viewability 67

Viewability Advertising Ad Tech ROI 67

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. whether it’s a fraud-free, brand-safe, viewable impression. Not that it’s surprising.

Advertising 57

Advertising Ad Tech Impressions Viewability 57

More About Advertising

APRIL 10, 2017

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent.

Viewability 40

Viewability Advertising Ad Tech Finance 40

illumin

MARCH 21, 2024

Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics. For instance, brands cannot advertise alcohol to minors and can face steep consequences if they do – even accidentally. Contextual targeting is like a partnership between content and advertisers. Follow @illuminHQ

CPC 105

CPC Viewability Audience SEO 105

VideoWeek

APRIL 8, 2024

Digital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s perspective. It’s key therefore that advertisers know exactly what they’re getting when buying video inventory.

Video Ads 52

Video Ads Advertising Viewability Banner 52

Playwire

JANUARY 15, 2023

Google Ad Manager (GAM) is a management platform for digital advertising that is accessible for free, and has the option to pay for more premium features (if you qualify). Following some key best practices can help make GAM more effective for publishers.

Viewability 52

Viewability Ad Tech Advertising 52

AdExchanger

FEBRUARY 13, 2024

After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often unintentionally – agencies and ad tech vendors immediately started launching anti-MFA solutions.

Ad Tech 117

Ad Tech Audience Agency Advertising 117

Digiday

JULY 27, 2023

As of July 27, DoubleVerify will support in-game advertising and offer its suite of measurement tools internationally to marketers to gauge the performance of their in-game ads. The move represents the ad tech industry’s latest bid to increase marketers’ trust and confidence in this emerging channel.

Viewability 52

Viewability Ad Tech Advertising Marketing 52

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual. So what are advertisers and agencies doing now in light of these changes? Why not just switch in-app ad budgets to where you still can?

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools. It’s no secret that whenever an advertiser buys an impression, there’s every chance it might end up completely ignored.

Advertising 73

Advertising Machine Learning Viewability Media 73

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Enter GroupM’s m-List, an “inclusion list” only available in the U.K.

Viewability 59

Viewability Ad Inventory Ad Tech Media 59

illumin

NOVEMBER 29, 2023

Attention advertising at its best This ad brilliantly grabs its audience’s attention and relies on that attention to build brand awareness. This makes this ad a great example of attention advertising. Also, by focussing on engagement levels, marketers can better assess the effectiveness of their advertising campaigns.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Ad Monsters

JANUARY 19, 2023

In this day in age, it is growing more and more difficult to rely on banner ads. With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges.

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Nothing new there.

Clickbait 55

Clickbait Advertising Ad Tech Demand Side Platform 55

VideoWeek

APRIL 18, 2024

Impact Media, a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention, announced its launch today. But many tools allow advertisers to target high attention media and use attention metrics for optimisation, rather than guaranteeing attention.

Media 80

Media Click Through Rate Viewability Video Ads 80

Exchange Wire

JUNE 30, 2022

Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients. .

Media 52

Media Viewability Ad Tech Advertising 52

VideoWeek

APRIL 20, 2023

Programmatic advertising generates 215,000 metric tonnes of CO₂ each month, across the US, UK, France, Germany and Australia, according to Scope3, a company that aims to measure emissions across the advertising supply chain. “This type of inventory needs to be defunded,” says the report.

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. And both publishers and advertisers are being critiqued for their role in improving the user experience. New regulations are making it harder to collect consumer data.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

AdExchanger

JUNE 7, 2022

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.

Viewability 113

Viewability Media Advertising Ad Tech 113

MNTN

MARCH 24, 2023

They now have to understand how to drive business while keeping viewers and advertisers happy. The Much Needed Balance Between Profitability and Customer Satisfaction Advertiser and viewer satisfaction is an obvious concern of streaming services, but at the end of the day these are businesses that need to be profitable.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

Martech Series

NOVEMBER 16, 2022

This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

PubMatic

MARCH 24, 2023

Built on open-source Prebid, it gives publishers granular control over their programmatic advertising business. OpenWrap SDK is pre-integrated with the Open Measurement SDK (OM SDK), which is critical for advertisers to measure viewability and campaign performance. “By

Viewability 107

Viewability Ad Exchange Advertising Ad Tech 107