Playwire

MAY 24, 2023

Key Points Video ad viewability is an important metric for demonstrating the value of your video ad inventory to advertisers. Whether you’re working with display ads or video ads, improving your ad viewability rating is a complex process, but it can and will result in revenue increases.

Viewability 52

Viewability Video Ads Ad Inventory Advertising 52

Playwire

MAY 23, 2023

Key Points Viewability is a metric by which publishers and advertisers can gauge the value of ad inventory. It demonstrates the percentage of impressions that were viewed by site visitors and helps advertisers determine the amount they should spend on ads on your site.

Viewability 52

Viewability Ad Inventory Impressions Advertising 52

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability? How is it measured?

Viewability 52

Viewability Banner Impressions Video Ads 52

Playwire

MAY 30, 2023

Key Points Mobile ad viewability rating is the measurement of ad impressions that were seen by mobile users. It’s a key metric used by both publishers and advertisers to assess the value of mobile ad inventory.

Viewability 52

Viewability Mobile Ads Ad Inventory Impressions 52

Exchange Wire

FEBRUARY 14, 2023

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure the [.]

Viewability 52

Viewability Advertising Marketing Media 52

VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions.

Viewability 122

Viewability Advertising Impressions Media 122

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user. Check it out!

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Relevant-Digital

DECEMBER 29, 2022

Investing in the viewability of ad placements is always topical. What makes it especially important is that advertising buyers are more aware and demanding than ever. The visibility of the placements, or viewability, is measured by in-screen values.

Viewability 52

Viewability Advertising 52

Exchange Wire

JULY 6, 2022

Integral Ad Science, a global leader in digital media quality, and MetService, Te Ratonga Tirorangi, New Zealand's national weather authority, have announced a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution. MetService [.].

Viewability 52

Viewability Advertising Media 52

Exchange Wire

MAY 23, 2023

Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (May 23rd, 2023) announce exceptional results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s [.]

Viewability 52

Viewability Electronics Media Advertising 52

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

Viewability 52

Viewability CPM Ad Inventory Advertising 52

Adweek

SEPTEMBER 18, 2023

Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only.

Viewability 327

Viewability Media Advertising Ad Tech 327

Exchange Wire

OCTOBER 4, 2023

Ahead of his appearance at ExchangeWireLIVE Attention Event next month, Adelaide's founder & CEO, Marc Guldimann, talks about all things concerning the evolving landscape of digital advertising metrics, privacy concerns, and the quest for meaningful consumer attention. Amid a backdrop [.]

Viewability 52

Viewability Advertising Ad Tech 52

Exchange Wire

JANUARY 18, 2023

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The post Anzu Granted Patent for Advanced Ad Tracking Tech to Measure Viewability in 3D Environments appeared first on ExchangeWire.com.

Viewability 52

Viewability Advertising Media 52

Mediavine

DECEMBER 7, 2021

For as long as we can remember, we’ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your inventory.

Viewability 52

Viewability Advertising 52

Exchange Wire

JULY 5, 2022

Leading in-game advertising specialist Adverty AB , today (July 5th, 2022) announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within [.].

Viewability 52

Viewability Advertising 52

Exchange Wire

JUNE 1, 2023

Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through integrations with attention economy leaders Adelaide Metrics and Lumen Research. Attention is the evolution [.]

Viewability 59

Viewability Agency Advertising 59

Martech Series

NOVEMBER 30, 2022

More viewable impressions across devices (76%). “At the Bogota Chamber of Commerce, we are constantly looking for innovative tools that MSMEs can apply on different fronts, and advertising is no exception,” said Andrés Téllez Luque, Digital Marketing Director of The Bogota Chamber of Commerce. More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech Series

JULY 13, 2022

83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. Our PanoramaID continues to provide the data connectivity and addressability that marketers need in today’s advertising environment and the cookieless future.”. Smart AdServer), and Sharethrough.

Viewability 84

Viewability Cookies A/B Testing Audience 84

Exchange Wire

JUNE 1, 2023

Ogury, leader mondiale del personified advertising, ha presentato oggi nuove funzionalità che forniscono ad agenzie e brand una serie di metriche di misurazione ottenute grazie all’integrazione diretta della propria tecnologia con Adelaide Metrics e Lumen Research. L'attention rappresenta l'evoluzione della viewability [.]

Viewability 52

Viewability Advertising Agency 52

InMobi

JUNE 23, 2020

We are pleased to announce our new partnership with Meetrics to offer more advertisers the transparency required to trust ad delivery data. Independent ad viewability verification is now integral to any mobile in-app campaign. ” Trust and transparency are core to the foundation of InMobi Exchange. .”

Viewability 52

Viewability Ad Space Impressions Video Ads 52

MNTN

FEBRUARY 6, 2024

While you’ve been learning more about the value and benefits of Connected TV advertising, a quick Google search may bring up some terms that you may or may not be familiar with, such as CTV and OTT. What is Connected TV Advertising? What is OTT Advertising?

Advertising 98

Advertising Viewability Retargeting Audience 98

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

Exchange Wire

JULY 19, 2022

GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe [.].

Viewability 52

Viewability Impressions Advertising 52

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

YieldBird

OCTOBER 17, 2023

AI revolutionizes not just the content but the entire publishing ecosystem, including advertising. Artificial intelligence offers publishers many opportunities, particularly in advertising and programmatic ads. Source: The Role of Artificial Intelligence in Publishing But how does AI relate to programmatic advertising?

Viewability 52

Viewability Advertising Machine Learning Audience 52

Ad Monsters

DECEMBER 13, 2022

For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be the least impacted. ID Loss’s Impact on KPIs. ” .

Viewability 78

Viewability Advertising Impressions Cookies 78

Martech Series

OCTOBER 14, 2022

Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix. Integral Ad Science , a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier.

Advertising 85

Advertising Viewability MarTech Impressions 85

Adweek

NOVEMBER 3, 2022

TikTok entered a partnership with DoubleVerify last September to measure viewability and invalid traffic, and the two companies revealed Thursday that the agreement was expanded to include post-campaign brand safety and suitability measurement for advertisers.

Viewability 201

Viewability Advertising 201

Digital Turbine

OCTOBER 4, 2022

In this edition of Mobile Monday, we’re covering how apps can get noticed during the busy holiday season, the latest report showcasing higher viewability rates and lower brand risk for mobile video ads, and the future generation of gamers including how they spend. Mobile Ads Deliver More Brand Safety and Viewability.

Viewability 52

Viewability Video Ads Mobile Ads Fashion 52

AdPushup

MAY 23, 2023

Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers.

Viewability 98

Viewability Advertising Impressions CPM 98

InMobi

DECEMBER 11, 2018

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.

Viewability 52

Viewability Mobile Ads Impressions Advertising 52

illumin

NOVEMBER 26, 2018

This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.

Viewability 53

Viewability Video Ads Impressions Advertising 53

Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to.

Click Through Rate 82

Click Through Rate Advertising Viewability Cookies 82

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! What Is Video Advertising? Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Clearcode

JANUARY 31, 2023

The point of updating the measurement standards for in-game advertising is to establish an up-to-date and specific measurement framework – embraced by both buy and sell sides – for ads that appear within gameplay. The in-game advertising market’s potential is vast. However, it hasn’t been properly explored yet.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. Viewability. Why we care.

Viewability 104

Viewability MarTech Impressions Advertising 104