VideoWeek

APRIL 8, 2024

Digital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s perspective. It’s key therefore that advertisers know exactly what they’re getting when buying video inventory.

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Video Ads Advertising Viewability Banner 52

Ad Monsters

MAY 18, 2022

If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. 75% of people spend up to two hours a day consuming short-form video content. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co

Viewability 98

Viewability Ad Tech Audience Advertising 98

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability?

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Viewability Banner Impressions Video Ads 52

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

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Video Ads Viewability Ad Tech Advertising 122

Digital Turbine

OCTOBER 4, 2022

In this edition of Mobile Monday, we’re covering how apps can get noticed during the busy holiday season, the latest report showcasing higher viewability rates and lower brand risk for mobile video ads, and the future generation of gamers including how they spend. Mobile Ads Deliver More Brand Safety and Viewability.

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Viewability Video Ads Mobile Ads Fashion 52

Brid.tv

MARCH 2, 2023

Video ad monetization is one of the most lucrative ways for publishers to generate revenue. With multiple video ad formats at their disposal, publishers face the challenge of finding out what works best for their website or app. Table of Contents [ hide ] What Are Outstream Video Ads?

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Video Ads Non-Profit Viewability Banner 52

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it? Let’s kick things off by understanding video ad monetization.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

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Video Ads Header Bidding Viewability Fill rate 52

VideoWeek

AUGUST 25, 2022

A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia. seconds.

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Video Ads Cookies Viewability Banner 124

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45

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InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

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Viewability Mobile Ads Banner Click Through Rate 52

InMobi

JUNE 23, 2020

We are pleased to announce our new partnership with Meetrics to offer more advertisers the transparency required to trust ad delivery data. With this new partnership, we are taking another step forward in strengthening our commitment towards measurement and verification of ad effectiveness.

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Viewability Ad Space Impressions Video Ads 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 99

Advertising Video Ads CPM Viewability 99

illumin

NOVEMBER 26, 2018

This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.

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Viewability Video Ads Impressions Advertising 53

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

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Video Ads Ad network Ad Server Ad Inventory 70

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! What is Programmatic Video Advertising? Need a refresher?

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Advertising Click Through Rate Video Ads CPM 87

Clearcode

JANUARY 31, 2023

The point of updating the measurement standards for in-game advertising is to establish an up-to-date and specific measurement framework – embraced by both buy and sell sides – for ads that appear within gameplay. The in-game advertising market’s potential is vast. However, it hasn’t been properly explored yet.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

illumin

DECEMBER 6, 2018

Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad. But would making ads more viewable result in greater attention from the viewers?

Viewability 40

Viewability Native Advertising Video Ads Impressions 40

Ad Monsters

NOVEMBER 28, 2023

advertisers significantly trail the rest of the world in investments in mobile game ads, ranking eighth out of the top 10 global markets. We spoke with Josh Qualy to understand these data points and explored how advertisers and publishers can win the attention game. The holiday season is make or break for advertisers.

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Viewability Advertising Video Ads Brand Awareness 52

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Learn more about the basics of CTV advertising here. Connected TV Advertising.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Interested in learning more about mobile video advertising and other in-app creative opportunities? Viewability is fundamental to ad efficacy.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

Exchange Wire

APRIL 25, 2023

AdPlayer.Pro, an international provider of outstream video advertising solutions has expanded its outstream format portfolio with the new variation of Sticky video ads - Flexible Sticky. According to the company’s official announcement, the newly-released Flexible Sticky ad unit implies the video [.]

Video Ads 52

Video Ads Advertising Viewability 52

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

InMobi

JULY 31, 2017

The advertising industry has seen an explosion of mobile video consumption in recent years. We’ve also seen major advancements in mobile advertising, from new formats to interactive capabilities and more. We’ve also seen major advancements in mobile advertising, from new formats to interactive capabilities and more.

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Viewability Cookies Impressions ROI 52

VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” ” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact.

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Viewability Advertising Ad Tech Impressions 59

VideoWeek

APRIL 18, 2024

Impact Media, a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention, announced its launch today. But many tools allow advertisers to target high attention media and use attention metrics for optimisation, rather than guaranteeing attention.

Media 80

Media Click Through Rate Viewability Video Ads 80

Basis

JULY 18, 2023

Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads. Production aside, one of the biggest challenges advertisers face in the realm of video lies with measurement.

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Viewability Marketing Impressions Video Ads 52

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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Advertising Ad Exchange Banner Mobile Ads 52

InMobi

AUGUST 4, 2017

And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. During much of this time, consumers are interacting with mobile advertisements. But how can advertisers be sure that consumers are actually engaging? In 2017, U.S.

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Viewability Video Ads Advertising Marketing 52

Automatad Inc.

JANUARY 9, 2024

Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? Well, for starters, adtech knows video ad supremacy ! Many large and small publishers see video ads as a growing part of their business and use video header bidding to serve them.

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Header Bidding CPM Fill rate Viewability 52

Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Keep reading for tips that will help you get the most out of your investment in this growing advertising medium. Components of video signals coverage and how to improve. Buyers value video inventory that is….

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Martech Series

NOVEMBER 2, 2022

CPG brands can now measure “shoppability” and return on advertising spend from omnichannel campaigns. Whereas CPG brands previously relied on “viewability” rankings to determine campaign effectiveness, the new Crisp Retail Data solution empowers marketers with data and enables omnichannel ad campaigns to drive sales.

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Media Viewability Retail Video Ads 78