Ad Monsters

DECEMBER 21, 2023

Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. If you see an ad tech term and are still thinking, WTF?!!! This is the place for you.

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

AdPushup

MAY 23, 2023

Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers.

Viewability 98

Viewability Advertising Impressions CPM 98

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! What is Programmatic Video Advertising? Need a refresher?

Advertising 91

Advertising Click Through Rate Video Ads CPM 91

Automatad Inc.

JANUARY 9, 2024

You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. Video header bidding is a bidding technology that publishers use to sell video ad inventories to advertisers in real-time. Video ads tend to get higher CPM and CTR than static ads.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Interested in learning more about mobile video advertising and other in-app creative opportunities? Viewability is fundamental to ad efficacy.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

Monetize More

APRIL 23, 2023

In this post, we’ll show you how Google determines which advertisements to display to which users and provide tips to display the right type of ads to your intended audience. From font sizes to links, this will all be analyzed by Google to serve your audience the right advertisement automatically. How do you display ads?

Viewability 98

Viewability Ad Exchange Ad network Fashion 98

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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Display Advertising Rich Media Banner Advertising 52

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Better viewability : Buyers seek a website or ad unit with viewability over 70%.

CPM 52

CPM Viewability Ad Server Ad Space 52

Martech Series

SEPTEMBER 20, 2022

Advertisers will be able to seamlessly track the carbon emissions of their digital ad campaigns using IAS and Good-Loop data feeds. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability.

Healthcare 74

Healthcare Media Advertising CPM 74

Ad Monsters

DECEMBER 7, 2023

It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Advertisers Use Too Many SSPs, Which Makes Accountability Difficult The average advertiser uses 19 SSPs, while some use as many as 53.

Marketing 96

Marketing Brand Lift CPM Viewability 96

YieldBird

NOVEMBER 10, 2023

This is the time for publishers to cash in on programmatic advertising and maximize revenue. Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Enhance Targeting Strategy In the quest for higher CPMs, publishers must align their inventory with advertisers’ needs.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Media Math

JANUARY 17, 2023

Attention metrics are becoming an increasingly popular way to measure the success of ads within the wider advertising industry, as they can give advertisers and publishers a much more accurate idea of how users are interacting with their content and how that content is performing. Viewable Rate. Viewable CPM.

Media 52

Media Viewability CPM CPA 52

Brid.tv

MARCH 2, 2023

More Viewable — Outsream video ads perform overwhelmingly well in terms of ad viewability , most likely due to their flexibility (positioning). However, outstream video ads also have the following shortcomings: Lower CPM — Instream ads generally outperform outstream in terms of CPM.

Video Ads 52

Video Ads Non-Profit Viewability Banner 52

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers. For instance, U.S.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. Additionally, advertisers can use RPM data to evaluate the effectiveness of their campaigns and make adjustments to improve performance.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Monetize More

MAY 15, 2023

Bear in mind that in articles, especially long ones, the lower part of the article has lesser viewability of the ads. This instance, among others, can affect the viewability of the entire site. Improve Viewability In continuation to the topic above, having good viewability yields better Ad eCPM. How do we do that?

Finance 52

Finance Viewability Fill rate CPM 52

PubMatic

MARCH 20, 2023

Among the breadth of monetization strategies – from ads to subscriptions – mobile gaming and utility app publishers typically focus on in-app purchases and in-app advertising. Brand advertisers’ goals are to show an ad for branding and awareness (on a CPM basis).

CPC 65

CPC CPM Viewability Advertising 65

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. If not, users won’t come, and advertisers won’t stay. Full transparency prevents misunderstandings and advertiser concerns over viewability.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Automatad Inc.

DECEMBER 1, 2023

What Is Video Advertising? Since video ads are highly efficient, their CPM value is high and has more demand. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. for its high engagement and viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

FEBRUARY 8, 2023

Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Smart Refresh Implementing ad refresh can serve multiple ads on the same advertising placement to the same user. Another thing to consider if you use refresh is the drop in your overall CPM rates.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Advertisers prefer attention: Ad inventory that gets a lot of attention has a high buyer demand. Only the premium demand partners will prefer attention and bid high CPM for your ad inventory.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. Additionally, advertisers can use RPM data to evaluate the effectiveness of their campaigns and make adjustments to improve performance.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Ad Monsters

MARCH 3, 2023

For advertisers, the promise of programmatic has been to reach the right audiences in the right places at the right times. And for the most part, it has proven true. AI digital hopes to help marketers do just that. They want to help brands elevate their success. We have always been able to fulfill any needs.

Viewability 64

Viewability CPM Audience Ad Tech 64

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Larger advertising formats (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Martech

JANUARY 30, 2024

got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. For YouTube, they used Target CPV for any video viewer or engagement and Target CPM for awareness.

Cookies 121

Cookies Marketing Retargeting CPC 121

Basis

DECEMBER 6, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Thanks to consumer demand for both privacy in advertising and relevant and personalized ad messaging, contextual targeting is having a moment.

Cookies 68

Cookies CPC CPM Viewability 68

Automatad Inc.

OCTOBER 26, 2023

Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. In simple terms, it’s the art of making money from video advertisements displayed on your website. Instead of ads in a line, this method lets many advertisers compete at once in real-time auctions.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. What Is CPM? How to Calculate CPM CPM is calculated by dividing the total ad spend by impressions and multiplying by 1,000.

CPM 52

CPM CPA CPC Real Estate 52

Martech Series

AUGUST 25, 2022

Amid a fragmented media ecosystem and ongoing identity deprecation, advertisers are turning to attention as a metric to better understand media quality and optimize campaign performance. This is the case regardless of the product or service being advertised (product category), with interscroller delivering 3.3

CPM 79

CPM Viewability Finance MarTech 79

Digiday

OCTOBER 13, 2022

We will have hundreds of advertisers worldwide for launch,” said Jeremi Gorman, president of worldwide advertising at Netflix, during a call with reporters on Oct. Starting sometime in 2023, advertisers will be able to use Nielsen’s Digital Ad Ratings to measure ads. For advertisers, “pre-roll has more value.

CPM 69

CPM Viewability Advertising Ad Targeting 69

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. They are likely the first thing that comes to mind when talking about instream video advertising. There are three main kinds of pre-roll advertisements you can choose from.

Video Ads 66

Video Ads Conversion Rate Fill rate Ad network 66

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. Thus, it’s no surprise that brands invest heavily in online advertising to reach targeted customers. CPM is one among them. What Is CPM? How Is CPM Calculated?

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. Another advertising solution that publishers are adopting is a server to server header bidding auction. This blog post is going to explain how server-side header bidding works and its primary benefits.

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Header Bidding Ad Server Cookies Ad Inventory 98

VideoWeek

JUNE 7, 2022

The deal will see Joe Marchese, executive chairman at Human Ventures and previous president of advertising revenue for Fox Networks Group, join Adelaide’s board. For the time being, it looks like Adelaide is positioning its AU as a complement to the CPM rather than a replacement.

CPM 64

CPM Viewability Impressions Media 64

Digiday

DECEMBER 22, 2022

I think that they should embrace our content and what we do, both editorially and for advertisers more.” — Anonymous media executive. “[I Twitter] wasn’t a priority advertising platform for us to begin with, to be completely honest, so for us right now, it’s just really still communicating with our audiences.

CPM 72

CPM Communications Media Audience 72