Exchange Wire

JULY 18, 2023

ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [.]

CPM 98

CPM Media Advertising Marketing 98

Oko

DECEMBER 20, 2022

The holiday season ends with advertisers pausing their holiday campaigns. Many niches experience lower CPMs. The post January CPM Slump: What’s The Reason And How to Minimize the Impact appeared first on OKO Digital. The effects of which are immediately noticeable in publishers’ earnings.

CPM 98

CPM Advertising 98

Exchange Wire

APRIL 12, 2023

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated [.]

CPM 52

CPM Advertising Media Marketing 52

Exchange Wire

JUNE 28, 2022

ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [.].

CPM 73

CPM Cookies Advertising 73

Smarty Ads

AUGUST 17, 2021

What is CPM in advertising? There are several types of pricings designed for digital programmatic advertising and online advertising in general. They include CPI, CPC, CPA, and, of course, CPM (CPT) - the most popular pricing model for ad buying. It is an abbreviation for “cost per mille”, where.

CPM 40

CPM Impressions CPC CPA 40

Martech

AUGUST 8, 2023

Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM.

Advertising 95

Advertising CPM MarTech Agency 95

Exchange Wire

SEPTEMBER 21, 2022

ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites, announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a [.].

CPM 52

CPM Affiliates Advertising Marketing 52

AdExchanger

APRIL 7, 2024

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM.

eCommerce 85

eCommerce Click Through Rate CPM Advertising 85

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 75

Advertising Cookies CPM Retargeting 75

Digiday

DECEMBER 14, 2022

For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives.

Advertising 94

Advertising CPM Agency Ad Inventory 94

AdExchanger

OCTOBER 18, 2023

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM.

eCommerce 129

eCommerce Click Through Rate CPM Advertising 129

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Smarty Ads

OCTOBER 2, 2020

In the digitized media-trading environment, advertisers and publishers are making important financial decisions on a daily basis. One has to determine lots of things including clear goals, as well as more specific details, such as choosing the right platform or pricing model. It is important to pay attention to every.

CPC 52

CPC CPM Advertising Media 52

Basis

SEPTEMBER 9, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. This variety allows advertisers to test hypotheses around their target audiences, creative formats, and messaging.

Advertising 70

Advertising CPM Audience Conversion 70

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 112

Advertising Marketing Ad Exchange Retail 112

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Martech

MAY 18, 2022

To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis.

Advertising 101

Advertising Video Ads CPM Viewability 101

VideoWeek

OCTOBER 18, 2022

Since announcing the introduction of ad-supported subscription tiers earlier this year, both Disney+ and Netflix have attracted a lot of excitement from the advertising world. But with reports of very high CPMs and opaque measurement, it sounds like both may be hoping their reputations will be enough to draw in ad revenues.

Advertising 72

Advertising CPM Non-Profit Audience 72

Smarty Ads

OCTOBER 3, 2022

Programmatic advertising is evolving every day and it already has many different options and strategies. There are different pricing models for programmatic advertising campaigns. Each of them has its advantages and disadvantages depending on what goals you want to achieve with advertising.

CPM 52

CPM Conversion Advertising Marketing 52

YieldBird

DECEMBER 9, 2021

With this new feature, we can take a closer look at advertisers and learn more about how they are buying (or not) our inventory. Analyze the behavior of Advertisers. For this report, we can only choose two metrics: bids and average CPM. Table of contents. Where are bid rejection reports in Google AdManager? Report dimensions.

CPM 52

CPM GDPR Advertising Audience 52

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! What is Programmatic Video Advertising? Need a refresher?

Advertising 87

Advertising Click Through Rate Video Ads CPM 87

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

AdExchanger

JANUARY 16, 2024

In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or Max. But they’re missing out on the huge opportunities provided by smaller, long-tail CTV players.

Advertising 108

Advertising CPM 108

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Ad Ops Hero

JANUARY 25, 2021

Online advertising metrics and KPIs are key essentials whether you are running a paid advertising or simply tracking the website metrics. We are going to discuss key advertising metrics in this article that helps to analyze the effectiveness of each ad campaign that are running on the websites. Advertising Metrics.

CPC 52

CPC CPL Advertising CPM 52

Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The Billion Dollar Ad Server Error Adomik, a data analytics company, identified that these high CPM bids caused tens of millions, possibly up to $100 million, in erroneous advertising bidding.

Ad Server 112

Ad Server Demand Side Platform Verification services CPM 112

Ad Monsters

MAY 16, 2024

A new study unveils Gas Station TV’s (GSTV) dominance in capturing viewer attention, outshining digital, CTV, and linear TV platforms, reinforcing its value to advertisers. As the digital media industry looks forward to a cookieless world, attention metrics are becoming paramount for publishers and advertisers.

Viewability 83

Viewability Impressions CPM Audience 83

AdExchanger

AUGUST 3, 2022

CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”.

Retail 104

Retail CPM Media Advertising 104

MNTN

FEBRUARY 16, 2024

If you’re here, you’ve likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. However, we can tell you what factors go into the cost as well as teach you about more cost-effective and higher-performing options for television advertising. What Is Cable TV Advertising?

Advertising 52

Advertising Audience CPM Ad Space 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPM 52

CPM CPC Advertising Banner 52

Lemonads

APRIL 11, 2021

A brief and complete document about CPA Advertising. CPA advertising is yet another acronym fish in the marketing ocean, and we know that understanding every acronym’s concept out there is quite a challenge. With performance-based advertising, the advertiser pays only when there are measurable results.

CPA 52

CPA CPL Advertising Affiliates 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. To be said specifically, you can attract premium advertisers.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. To be said specifically, you can attract premium advertisers.

Viewability 52

Viewability CPM Fill rate Impressions 52

YieldBird

APRIL 12, 2023

Understanding Unified Pricing Rules in Google Ad Manager UPRs are a feature of GAM that empowers publishers to manage floor prices and target CPM across all programmatic demand in a centralized manner. When using UPRs, remember that they apply to all ad formats in your inventory, and the creative type determines the enforced floor/target CPM.

CPM 98

CPM CPA Ad Exchange Advertising 98