PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. In other words, a display-only strategy for brands is not enough.

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Click Through Rate Fill rate Banner Viewability 115

PubMatic

MARCH 20, 2023

Among the breadth of monetization strategies – from ads to subscriptions – mobile gaming and utility app publishers typically focus on in-app purchases and in-app advertising. installs and clicks—so, ultimately, brand buyers aren’t able to win bids effectively.

CPC 65

CPC CPM Viewability Advertising 65

InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. At a time when many brands and publishers are increasingly looking towards first-party data as the future of personalized advertising, this is an encouraging sign for them.

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Header Bidding Viewability Click Through Rate Advertising 52

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? And I kind of call this the Holy Trinity of ad ops. Are you dismissing ads correctly? This is the one that's in the title ad ops.

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Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

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Header Bidding Advertising Ad Exchange Video Ads 82

Automatad Inc.

OCTOBER 27, 2023

Display video ads Showing ads on your video website is the most effective form of video monetization. The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. It has become a few-millisecond process and occurs in real-time to get high demand for ad slots.

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Header Bidding Video Ads Fill rate CPM 52

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

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Advertising Click Through Rate A/B Testing Header Bidding 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

MARCH 7, 2023

From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. Read on to find out more about instream ads or jump straight to our tips from the table of contents below. Table of Contents [ hide ] What Are Instream Ads?

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Header Bidding Non-Profit Ad Ops Video Ads 52

Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? In this article, we will give you some important tips on getting started with programmatic advertising and making money from it.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. The Display Lumascape is also known as the Luma Landscape.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

MARCH 9, 2021

Today, few terms in ad tech and programmatic ad circles are as frequently talked about and discussed as supply path optimization (SPO). SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory.

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Header Bidding Ad Exchange Demand Side Platform ROI 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Deep dives into the IDs. What does it do?

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Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. It doesn’t matter where you go since all ad managers have access to the same ol’ advertising sources. Our one-line ad code for the header-bidding implementation is here to the rescue!

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Header Bidding A/B Testing Viewability Ad network 52