YieldBird

APRIL 27, 2023

As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as companies look for ways to optimize their advertising campaigns and generate more revenue. A Lazy Auction is a feature in programmatic advertising that delays the auction process until the ad slot is likely to be rendered.

Header Bidding 52

Header Bidding A/B Testing CPM Ad Inventory 52

AdPushup

APRIL 7, 2023

Two common approaches to ad serving are Header bidding and Waterfall. Ad serving is a crucial aspect of digital advertising, allowing advertisers and publishers to serve targeted ads to specific [.]

Header Bidding 52

Header Bidding Advertising Ad Ops Ad Tech 52

Adweek

JUNE 23, 2022

This piece of conventional wisdom is rare in business, particularly in the media industry, where a digital advertising market dominated by three platforms pits publishers against each other to compete for the remaining ad dollars. When there are more people at the table, it's easier to find the best solution for a common problem.

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Header Bidding Media Advertising Marketing 254

Monetize More

MAY 12, 2022

Header bidding is all the rage in the publishing world right now. Everyone is trying to get in on the action to increase their ad revenue. Prebid has come out with a new header bidding prebid extension for Chrome that is supposed to make things easier for publishers. ” But does it really live up to the hype?

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Header Bidding CPM Ad Server GDPR 52

Relevant-Digital

JANUARY 15, 2024

Header bidding and sustainable data processing are like peas in a pod, folks. It's time to get savvy and figure out how we ad tech companies can assist Programmatic Sellers in cutting down on energy while remaining profitable. And how we use data today is munching up our planet's resources.

Header Bidding 52

Header Bidding Advertising Ad Tech 52

PubMatic

APRIL 17, 2024

We are seeing a new programmatic advertising ecosystem emerge in real time. Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences.

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Header Bidding Cookies SEO Audience 89

Playwire

OCTOBER 19, 2022

Welcome to another installment of our Ad Tech Tools DIY vs. Managed Service Series, where our Playwire team of advertising experts gives their perspective on the top ad tech tools for publishers. Google AdMob is a popular in-app advertising platform designed to maximize revenue. About the Series.

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AdPushup

MARCH 16, 2024

If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with. In fact, according to Builtwith, it’s currently empowering a whopping 30,667 live websites, with an additional 150,229 sites that have harnessed its capabilities in the past.

Header Bidding 52

Header Bidding Advertising Ad Ops Ad Tech 52

VideoWeek

JULY 27, 2022

Google has this morning announced a new tool, ‘Confirming Gross Revenues’, a new tool created within Google Ad Manager which the tech giant says will help expose hidden ad tech fees, and give buyers confidence that their media spend is reaching publishers.

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Ad Tech Header Bidding Media Communications 76

InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. In the new year, likely the entire mobile ad tech space will embrace this form of app monetization. What’s The Current State of In-App Header Bidding?

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Header Bidding Ad Server Ad Exchange Mobile Ads 52

AdPushup

NOVEMBER 15, 2022

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. More and more metrics are being introduced to accurately [.].

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Header Bidding Impressions Ad Tech Advertising 98

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. This marks the second investigation into Google’s advertising business launched by the CMA this year. ” All eyes on ad tech.

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Ad Tech Ad Server Header Bidding Ad Exchange 65

AdExchanger

JANUARY 24, 2023

On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market. The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger.

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Exchange Wire

FEBRUARY 29, 2024

AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically tailored to facilitate the seamless integration of prebid advertising demand, signifying a considerable advancement in [.]

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Ad Tech Video Ads Ad Server Header Bidding 59

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you. draft, Ads.txt 1.1,

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Header Bidding Viewability CPM Impressions 66

Ad Monsters

JANUARY 3, 2023

It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. billion AMP pages have been created by leading Ad Tech and CMS providers. Client Side Header bidding in AMP. Since its launch, over 1.5

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Header Bidding SEO Ad network Ad Server 98

Martech Series

AUGUST 24, 2022

Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. The result is better performance and monetization for both advertisers and publishers.

Ad Server 84

Ad Server Header Bidding Advertising Ad Tech 84

AdPushup

AUGUST 6, 2023

Online publishers rely heavily on digital Ad Operations for revenue generation. The introduction of programmatic advertising has given us some great automations (line items, header bidding wrapper, demand handling, direct server connectivity). However, the manual intervention to improve earnings has [.]

Header Bidding 98

Header Bidding Advertising Ad Ops Ad Tech 98

Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

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Ad network Header Bidding Ad Inventory Ad Tech 52

YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. Imagine, as a publisher, you’re hosting a programmatic auction where ads are the star of the show. What are Prebid Timeouts?

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising? A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served.

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Header Bidding CPM Fill rate A/B Testing 82

YieldBird

AUGUST 23, 2023

Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to optimize revenue, but identifying the root cause of drops requires a deep understanding of the various factors that influence the advertising ecosystem.

Header Bidding 52

Header Bidding Advertising Ad Exchange Impressions 52

Martech Series

AUGUST 17, 2022

More significantly, it is among the top five fastest-growing ad tech companies on the list this year. The company is the 29th fastest-growing tech company, the 17th fastest growing company based in New York City, and the 26th fastest growing company in New York state. “This is a terrific honor for Audigent to enter the Inc.

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Header Bidding Advertising Ad Tech MarTech 78

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform?

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. Let’s find out!

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Header Bidding Ad Server Video Ads Ad Exchange 73

Ad Tech Daily

APRIL 19, 2022

Paris, France – Andrea Media launches new Intelligent digital advertising formats to increase publisher advertising revenue. Since 2007, Andrea Media has been working in the digital advertising market. We […].

Advertising 70

Advertising Media Ad Tech Header Bidding 70

MediaFuse

NOVEMBER 14, 2016

MediaFuse’s partnership with publishers spans ad tech stack development, header bidding strategy , troubleshooting PMPs, and managing custom direct campaigns. Programmatic ad buying has changed the face of online advertising. What do we do at MediaFuse? MediaFuse is vendor agnostic.

Header Bidding 52

Header Bidding Advertising Ad Tech Marketing 52

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Smart-Hub

OCTOBER 18, 2022

When it comes to header-bidding auctions Prebid is a star of technology because it seamlessly enables unified auctions. In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. Initially, the header-bidding auctions were placed client-side.

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Header Bidding Ad Exchange Ad Tech Impressions 40

YieldBird

JUNE 27, 2023

This serves as a protective measure for both advertisers and publishers against various forms of ad fraud. Ensuring compliance with ads.txt is essential in establishing trust and maintaining the integrity of the advertising ecosystem. These are important questions to ask.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

This serves as a protective measure for both advertisers and publishers against various forms of ad fraud. Ensuring compliance with ads.txt is essential in establishing trust and maintaining the integrity of the advertising ecosystem. These are important questions to ask.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. Decoupling the ad server from the exchange will open up the supply chain for more competition.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

YieldBird

FEBRUARY 27, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. This scenario necessitates innovative solutions that respect user privacy while ensuring sustainable ad revenue for publishers.

Header Bidding 52

Header Bidding Non-Profit GDPR Communications 52

Ad Monsters

MAY 11, 2023

Cutting Out the Middleman AB: You mentioned cutting out intermediaries in the supply chain and that is a sentiment I’ve heard from publishers and advertisers. DM: The shift in header bidding happened because publishers are running from current auction practices. Will it hurt or help them?

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Header Bidding Marketing Ad Tech Impressions 96

PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. Offsite advertising is proving to be an essential recipe. And there are no indications that this growth will slow down.

Audience 91

Audience Media Advertising Retail 91

VideoWeek

MAY 24, 2022

. “Connect sets a new standard for efficiency and effectiveness in media targeting, giving advertisers access to specific audiences using the data currency they prefer, in one streamlined platform. PubMatic says Connect will enable increased reach and scale for advertisers’ campaigns, resulting in greater return on ad-spend.

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Audience Header Bidding Data Management Platform Ad Tech 110