AdPushup

FEBRUARY 13, 2023

Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. At the same time, [.]

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Automatad Inc.

JANUARY 9, 2024

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. But do you think you can increase ROI by implementing the video header bidding as it is?

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). In this guide, we have header bidding explained, so keep reading to discover all the details. Let’s start with the header bidding definition.

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Playwire

JUNE 27, 2022

If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world. There is a reason header bidding has become almost an industry standard.

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Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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AdPushup

FEBRUARY 2, 2023

Learn how header bid optimization for better ad revenue and performance with our step-by-step guide. Boost your advertising profits with ease There’s no doubt that header bid optimization can help publishers maximize their ad revenue and improve their website’s overall user experience.

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AdPushup

FEBRUARY 2, 2023

Learn how header bidding optimization for better ad revenue and performance with our step-by-step guide. Boost your advertising profits with ease There’s no doubt that header bidding optimization can help publishers maximize their ad revenue and improve their website’s overall user experience.

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AdPushup

MARCH 13, 2023

Looking for the top 10 header bidding partners in 2023? This updated list features some of the best networks and exchanges to maximize your ad revenue through real-time bidding auctions. There is no denying that the introduction of header bidding in the advertising industry has changed the way publishers sell their ad inventory.

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AdPushup

MARCH 13, 2023

Looking for the top 10 header bidding demand partners for 2023? This updated list features some of the best networks and exchanges to maximize your ad revenue through real-time bidding auctions. However, [.]

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AdPushup

MARCH 11, 2023

Server-Side Header Bidding is a programmatic game changer for publishers. Do you want to improve it through server side header bidding? In the world of programmatic advertising, the competition for [.] Learn how can it transform publishers ad revenue and online reputation like never before?

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AdPushup

SEPTEMBER 26, 2023

Discover how Prebid Header Bidding can supercharge your ad revenue in this guide. If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with. Dive into our comprehensive guide for publishers. Maximize profits today.

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AdPushup

JULY 29, 2022

Have you heard of Header Bidding? If you have been working in the programmatic advertising and marketing industry, chances are you have heard of it and quite possibly, used it. Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject.

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Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Taboola’s advantage in the space is its reach to over 500M daily active users with first party data, 15,000 direct performance advertisers working with Taboola, and advanced AI technology. Marketing Technology News: Tomi.ai

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YieldBird

APRIL 27, 2023

As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as companies look for ways to optimize their advertising campaigns and generate more revenue. A Lazy Auction is a feature in programmatic advertising that delays the auction process until the ad slot is likely to be rendered.

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AdPushup

APRIL 7, 2023

Two common approaches to ad serving are Header bidding and Waterfall. Ad serving is a crucial aspect of digital advertising, allowing advertisers and publishers to serve targeted ads to specific [.]

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AdPushup

FEBRUARY 13, 2023

Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. At the same time, [.]

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Adweek

JUNE 23, 2022

This piece of conventional wisdom is rare in business, particularly in the media industry, where a digital advertising market dominated by three platforms pits publishers against each other to compete for the remaining ad dollars. When there are more people at the table, it's easier to find the best solution for a common problem.

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Admixer

DECEMBER 3, 2020

Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers.

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Relevant-Digital

MAY 16, 2022

Prebid.org , the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid. to streamline header bidding management. It is an open-source Chrome browser extension that allows for easy debugging and troubleshooting on publisher websites using Prebid.js

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Monetize More

MAY 12, 2022

Header bidding is all the rage in the publishing world right now. Prebid has come out with a new header bidding prebid extension for Chrome that is supposed to make things easier for publishers. Publishers can easily control and manage multiple bidding scenarios via Prebid.js by leveraging Professor Prebid.

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Admixer

APRIL 17, 2024

Advertisers rely on insights into audience behavior and interests to refine their campaigns. However, navigating the balance between monetizing this data and safeguarding user privacy in advertising, all while complying with increasingly stringent regulations, is vital.

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Admixer

APRIL 23, 2020

Adtech aims at streamlining the deals between the advertisers and publishers. Despite the advances in the industry, the digital advertising market still lacks coordination. Header bidding emerged as a solution to combat this discontinuity. Header bidding emerged as a solution to combat this discontinuity.

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PubMatic

APRIL 17, 2024

We are seeing a new programmatic advertising ecosystem emerge in real time. Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences.

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AdPushup

MARCH 16, 2024

If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with. In fact, according to Builtwith, it’s currently empowering a whopping 30,667 live websites, with an additional 150,229 sites that have harnessed its capabilities in the past.

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MediaFuse

AUGUST 21, 2017

Header bidding technology has greatly improved the online advertising world and continues to grow in popularity. Having significantly improved older processes, the benefits of header bidding are obvious. While the benefits of header bidding technology are clear, it can be complicated to manage on your site.

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InMobi

MAY 9, 2018

Terms and technologies like header bidding go from being basically nonexistent to being hot search terms in no time. Apps that don’t stay on top of the latest and greatest in monetization may see advertisers leave and revenues fall off. The mobile ad space moves quickly. Improved strategies and tactics take root.

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Relevant-Digital

JANUARY 15, 2024

Header bidding and sustainable data processing are like peas in a pod, folks. And how we use data today is munching up our planet's resources. It's time to get savvy and figure out how we ad tech companies can assist Programmatic Sellers in cutting down on energy while remaining profitable.

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InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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AdExchanger

NOVEMBER 16, 2023

CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header bidding products and a blend of high- and low-quality ad products that obfuscate what media buyers get for their money. Which is to say, welcome to programmatic.

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Admixer

APRIL 2, 2024

Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management.

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AdExchanger

OCTOBER 25, 2023

Publisher frustrations about changes to the digital advertising ecosystem are starting to boil over – and there were plenty of grievances aired at the Prebid Summit earlier this week in New York City.

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AdExchanger

OCTOBER 11, 2022

Managing a header-bidding system – even just for display inventory – is too in the weeds for most publishers to handle on their own. And with advertiser budgets flowing toward. Continue reading » The post How My Code’s Prebid Tech Makes It Possible To Manage Omnichannel Inventory appeared first on AdExchanger.

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Relevant-Digital

APRIL 12, 2022

Publishers are constantly looking for new ways to increase their advertising revenue. One of the ways to have grown in popularity in recent years is Ad refresh, which is already being used by thousands of Premium publishers to commercialize their advertising inventory.

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Martech Series

JANUARY 19, 2023

Header bidding pioneer creates on-ramp for ad-supported content publishers to access its programmatic demand and patented optimization technology with no long-term commitment. PubWise supports all web and mobile display AMP, CTV and video formats. founder and CTO of PubWise.

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AdPushup

AUGUST 6, 2023

The introduction of programmatic advertising has given us some great automations (line items, header bidding wrapper, demand handling, direct server connectivity). Online publishers rely heavily on digital Ad Operations for revenue generation. After all, what good is a quality website if it’s not making you any money?

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Playwire

DECEMBER 8, 2022

Key Points: In-app advertising is growing, and that means it's a huge revenue opportunity for publishers. It comes with a lot of challenges and technical considerations, such as in-app video ads and header bidding, as well as which SDKs to integrate. Do it all right, and you will see your revenue skyrocket.

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Ad Monsters

JANUARY 3, 2023

Since AMP pages are designed to be minimal and simplistic, they usually get rid of all the extra things on a page, which might also include meaningful advertising. Client Side Header bidding in AMP. Since AMPs limit JS tags, it becomes hard for publishers to implement header bidding on their pages. Less Analytics.

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