VideoWeek

MAY 26, 2022

This marks the second investigation into Google’s advertising business launched by the CMA this year. To do this, the CMA will examine three parts of the market – demand-side platforms (DSPs), ad exchanges, and publisher ad servers – where the CMA says Google owns the largest service provider.

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Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

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Clearcode

MARCH 1, 2022

In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory. Why Should Advertisers and DSPs Adopt Supply-Path Optimization? SPO’s Benefits For Advertisers.

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Automatad Inc.

JANUARY 23, 2023

Share Tweet Share The growth of the internet over the years has increased demand for fast and efficient online services delivered at scale. The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. What does this mean?

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VideoWeek

JULY 4, 2023

For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. “They’re now really just sources of demand, and publishers like the exchanges which bring them the most demand.”

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It comes under the programmatic advertising industry.

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Digiday

FEBRUARY 15, 2023

A few years back a deal like this would’ve essentially been a “preferred partnership” — a contractual arrangement to incentivize advertisers to spend more money with SSP in exchange for lower fees, better transparency on those rates and improved reporting. The rise of header bidding made sure of that.

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Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

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Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now.

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Monetize More

JUNE 13, 2023

Understanding the underlying reasons behind the substantial drop in ad rates is crucial for publishers who are seeking to adapt and thrive in an evolving digital advertising landscape. In times of economic instability, businesses often exercise caution and tighten their financial belts, leading to reduced advertising expenditures.

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Ad Monsters

MAY 16, 2022

A recent study found that the vast majority (95%) of ad buyers are currently implementing or planning to implement SPO technology, with 52% of ad buyers saying half or more of their advertising budget is transacted programmatically. So, what is SPO and how should advertisers and agencies be thinking about it?

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Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

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InMobi

JUNE 29, 2020

Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers.

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InMobi

MAY 6, 2019

This is all fine and good, but what’s the foundation of everything marketers and advertisers do and care about? There’s a Lot of Excitement Around Our New DSP At MAU, we provided the first sneak peek of our brand new demand-side platform (DSP) to app marketers! That’s right: real, live people like you and me.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)?

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Clearcode

DECEMBER 6, 2022

Seller Defined Audiences (SDA) is a technical specification released by the IAB Tech Lab that allows publishers to monetize their audiences without needing to use a unique ID or reveal a user’s identity to advertisers. The DSPs examine the segment IDs and decide whether to bid on the impression or not.

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Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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MNTN

MARCH 18, 2024

Much of this revolution was kickstarted by computers and programmatic buying ; today it’s being driven further by a popular advertising technique known as real-time bidding (RTB). What Is Real-Time Bidding? DSPs represent the interests of advertisers in the RTB process. But what is RTB and how does it work ?

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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InMobi

APRIL 12, 2019

How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. Some monetization platforms aim to be a catch-all solution, encompassing websites, apps and even digital billboards and connected television sets.

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Monetize More

MARCH 2, 2023

Understanding Real-Time Bidding (RTB) can significantly impact your bottom line as a publisher. RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Real-Time Bidding explained – how does it work? How does Real Time Bidding work?

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory.

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InMobi

JULY 2, 2020

1) Working To Solve Identity And Measurement Challenges InMobi became the first mobile supply-side platform (SSP) to integrate with LiveRamp’s IdentityLink solution , which enables InMobi Exchange advertisers to run campaigns with accurate cross-channel targeting and measurement.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more.

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Smart-Hub

JANUARY 23, 2023

So, what is programmatic advertising? This graph clearly shows that even though the percentages are not increasing fast, the spending on programmatic advertising is growing every year. In this article, we will give you some important tips on getting started with programmatic advertising and making money from it.

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InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. For example, while back-to-school campaigns are in full swing, brand advertisers have also started planning future campaigns for the second half of the year, aiming to increase sales during events like Halloween, Black Friday, Christmas, and New Year’s Eve.

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InMobi

MARCH 9, 2021

SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory. A brand looking to advertise would often work with an agency, which then works with or uses a DSP.

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? Publishers can make direct deals or settle for a programmatic exchange.

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PubMatic

AUGUST 2, 2022

Independent identity solutions enable publishers to use opt-in based first-party data to reach consumers with relevant advertising or content without the need for third-party cookies or other phased out signals. Let’s take a look at the key benefits: Automated Adaptation. Data-driven Decision Making.

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Digiday

JULY 17, 2022

Over the last decade, digital advertising has come to account for the single-biggest channel for advertisers to invest media budgets with Google easily the largest player in that field. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months. Google grievances.

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MediaFuse

JULY 10, 2017

This type of marketplace offered one-to-one relationships between advertisers and publishers with controlled access to high-quality inventory in a brand-safe setting. Today, the world of programmatic video advertising continues to evolve. One example of this is header bidding on video. Header Bidding.

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Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Improve advertising targeting.

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Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

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