Digiday

FEBRUARY 15, 2023

A few years back a deal like this would’ve essentially been a “preferred partnership” — a contractual arrangement to incentivize advertisers to spend more money with SSP in exchange for lower fees, better transparency on those rates and improved reporting. The rise of header bidding made sure of that.

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Automatad Inc.

JANUARY 23, 2023

Share Tweet Share The growth of the internet over the years has increased demand for fast and efficient online services delivered at scale. The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. What does this mean?

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Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Table of Contents.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)?

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Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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InMobi

APRIL 12, 2019

How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. Some monetization platforms aim to be a catch-all solution, encompassing websites, apps and even digital billboards and connected television sets.

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InMobi

JULY 2, 2020

1) Working To Solve Identity And Measurement Challenges InMobi became the first mobile supply-side platform (SSP) to integrate with LiveRamp’s IdentityLink solution , which enables InMobi Exchange advertisers to run campaigns with accurate cross-channel targeting and measurement.

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Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

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InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. For example, while back-to-school campaigns are in full swing, brand advertisers have also started planning future campaigns for the second half of the year, aiming to increase sales during events like Halloween, Black Friday, Christmas, and New Year’s Eve.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? These platforms use automated technology to facilitate the buying and selling process. The advertiser pays the ad exchange.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? These platforms use automated technology to facilitate the buying and selling process. The advertiser pays the ad exchange.

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Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. Here’s how to pick the right display advertising partner for your publishing business. Here’s how to pick the right display advertising partner for your publishing business. Clickadu Start Your Display Advertising Journey With Brid.TV

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Brid.tv

NOVEMBER 8, 2022

Programmatic video advertising can seem like a scary new territory for beginners. However, it brings many benefits to both publishers and advertisers, and it is definitely worth the learning curve. Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads.

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