Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. DPO and SPO fall under the umbrella term ad-path optimization (APO). What Is Demand-Path Optimization (DPO)?

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Between Prebid, Index Exchange, and more, it can be hard to know which one is right for your site. In this guide, we break down everything you need to know about header bidding so you can make an informed decision.

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VideoWeek

JULY 4, 2023

For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. “They’re now really just sources of demand, and publishers like the exchanges which bring them the most demand.”

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs).

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Automatad Inc.

JANUARY 23, 2023

Share Tweet Share The growth of the internet over the years has increased demand for fast and efficient online services delivered at scale. The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. What does this mean?

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Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Do You Even Need a Programmatic Ad Platform?

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Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. vs Prebid Server: Which Option Delivers the Most Ad Revenue? client-side header bidding).

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Monetize More

JUNE 13, 2023

Understanding the underlying reasons behind the substantial drop in ad rates is crucial for publishers who are seeking to adapt and thrive in an evolving digital advertising landscape. With more inflation comes reduced ad budgets Ad budgets have experienced a drop due to ongoing global economic uncertainty.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)?

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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InMobi

JUNE 29, 2020

Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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Monetize More

MARCH 2, 2023

Understanding Real-Time Bidding (RTB) can significantly impact your bottom line as a publisher. RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Real-Time Bidding explained – how does it work? How does Real Time Bidding work?

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MNTN

MARCH 18, 2024

Much of this revolution was kickstarted by computers and programmatic buying ; today it’s being driven further by a popular advertising technique known as real-time bidding (RTB). What Is Real-Time Bidding? DSPs represent the interests of advertisers in the RTB process. But what is RTB and how does it work ?

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Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? In this article, we will give you some important tips on getting started with programmatic advertising and making money from it.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

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InMobi

APRIL 12, 2019

How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. Some monetization platforms aim to be a catch-all solution, encompassing websites, apps and even digital billboards and connected television sets.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Connects to multiple demand partners and improves app performance.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising.

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InMobi

MARCH 9, 2021

SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory. A brand looking to advertise would often work with an agency, which then works with or uses a DSP.

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InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. For example, while back-to-school campaigns are in full swing, brand advertisers have also started planning future campaigns for the second half of the year, aiming to increase sales during events like Halloween, Black Friday, Christmas, and New Year’s Eve.

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Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. ” Over time, advertisers began to look for more efficient ways of buying ad space.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers.

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MediaFuse

JULY 10, 2017

This type of marketplace offered one-to-one relationships between advertisers and publishers with controlled access to high-quality inventory in a brand-safe setting. Today, the world of programmatic video advertising continues to evolve. One example of this is header bidding on video. Header Bidding.

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Monetize More

NOVEMBER 15, 2022

UID2) is not just a new version but rather a completely revised version of Unified ID (UID), that comes with better transparency prioritizing consent before any personal information is shared with advertisers. helps build consumer trust in publishers and advertisers as it promises an ad ecosystem within users’ privacy parameters.

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Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do? Why is it unique? Who are the partners?

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Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. hide ] What Is a Display Ad Network?

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