Remove Ad Ops Remove Advertising Remove Header Bidding
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Server Side Header Bidding & taking the hybrid approach?

Monetize More

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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LinkedIn Live Replay: The Future of Ad Ops According to Snopes’ Justin Wohl

Ad Monsters

As publishers strive to future-proof their businesses, Snopes’ Chief Revenue Officer, Justin Wohl, offers insights on the dynamics between buyers and sellers, the impact of AI on ad ops, and future-proofing your ad tech stack. But he heeds a warning about Google’s trial with the DOJ.

Ad Ops 59
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How Can Publishers Take Advantage of Prebid Header Bidding?

AdPushup

Have you heard of Header Bidding? If you have been working in the programmatic advertising and marketing industry, chances are you have heard of it and quite possibly, used it. Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject.

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What is Prebid? A Comprehensive Guide to Header Bidding for Publishers

AdPushup

Discover how Prebid Header Bidding can supercharge your ad revenue in this guide. If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with. Dive into our comprehensive guide for publishers. Maximize profits today.

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Header Bidding vs. Waterfall: Which One is the Best for Ad Serving?

AdPushup

Two common approaches to ad serving are Header bidding and Waterfall. Ad serving is a crucial aspect of digital advertising, allowing advertisers and publishers to serve targeted ads to specific [.]

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3 Key Pillars of Ad Ops [VIDEO]

InMobi

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

Ad Ops 52
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What is Prebid? A Comprehensive Guide to Header Bidding for Publishers

AdPushup

If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with. In fact, according to Builtwith, it’s currently empowering a whopping 30,667 live websites, with an additional 150,229 sites that have harnessed its capabilities in the past.