AdOpsHouse

JUNE 11, 2021

Digital advertising is a good way to efficiently connect small businesses to potential customers, as it is regarded as the fasted and most direct way to reach your customer base. The post Re-open your business with help from Ad Ops House appeared first on Ad Ops House.

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InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

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Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. In the digital advertising industry, after you make a sale everything only gets started. Just try to imagine a typical digital ad platform as.

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Ad Monsters

APRIL 18, 2024

April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? Automated reconciliation also avoids disconnects between advertisers and publishers, as well as between ad ops and billing, saving everyone time and improving both relationships.

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MediaFuse

SEPTEMBER 29, 2014

If you run an ad ops team, you know how difficult managing demands can be. When you sit down to work in the morning, you are greeted by an onslaught of trafficking requests, campaign reports of under and over performing ads, complaints from traffickers lamenting their too-long queues, and an ever-growing list of makegoods.

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InMobi

SEPTEMBER 14, 2020

While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? Many brand verticals obviously stopped spending, but performance advertising has remained strong.

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Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

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Ad Monsters

MARCH 25, 2024

One such transformative move is Aditude’s recent acquisition of CPMStar , a key player in the gaming advertising space. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities.

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Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

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Relevant-Digital

FEBRUARY 17, 2022

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementation of something new it may be easy to forget to keep track of the ad revenues at a critical moment.

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Ad Monsters

SEPTEMBER 2, 2022

A possible “recession” is decreasing global ad spend budgets. And both publishers and advertisers are being critiqued for their role in improving the user experience. Everyone was in agreement that Ad Ops tends to make those decisions despite their main responsibility of serving ads. WITH THE SUPPORT OF EX.CO

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Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

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AdPushup

JANUARY 20, 2023

Elevate your ad tech game and increase your revenue with the course specifically designed for publishers and ad ops professionals. Learn everything you need to know to get ahead in the industry There is no limit to how fast advertising technology has evolved over the last few decades. We live in an era where we [.]

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AdPushup

MAY 27, 2023

Learn about misleading advertising examples and discover practical tips to avoid falling victim to deceptive marketing practices. In today’s fast-paced and competitive marketplace, consumers are bombarded with an abundance of advertisements vying for their attention. While advertising serves as a powerful tool for [.]

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Ad Monsters

JANUARY 6, 2023

What if you had a crystal ball to look into the future of ad tech? Would you look into how the advertising ecosystem will function a couple of years after Chrome finally kicks third-party tracking cookies to the curb? Would you look over to the other side of economic uncertainty to see when ad spend picks up again?

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Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. While the cost looked high, no real ad dollars were spent. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

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AdPushup

AUGUST 31, 2023

In this post, we have unlocked walled garden meaning and how it impacts the digital advertising market. A walled garden refers to a platform or ecosystem in which the provider has complete authority over the content or media, and offers limited access to align with its own preferences, ultimately aiming to establish a monopoly. Ever [.]

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Ad Monsters

NOVEMBER 2, 2022

As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams.

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Ad Monsters

DECEMBER 8, 2022

Attendees left the room with resourceful recommendations for strengthening their digital advertising strategies. In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. . You have a separate category of consumer information and how that links with our advertising systems.

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Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

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AdPushup

APRIL 15, 2024

In-app advertising is an effective monetization strategy for publishers. In this guide, learn about in-app advertising and how it works. Without any statistics, one can know that everyone uses mobile apps extensively.

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Martech Series

AUGUST 11, 2022

Jeeng , the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that leverages Google Ad Manager (GAM) to insert flawless, on-brand native ads in emails.

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Ad Monsters

JUNE 23, 2022

Here are ten highlights from Cannes related to the advertising world. When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. Learn more and check out IBM’s Open Source Toolkit to help mitigate biases in advertising: [link] pic.twitter.com/MH2puuy3T4. —

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Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

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Relevant-Digital

NOVEMBER 2, 2022

Relevant Yield is provided by a Nordic-based company Relevant Digital for the need of online publishers and networks to take control and grow their advertising revenues in an innovative and futureproof way.

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AdPushup

DECEMBER 4, 2022

Looking for some interesting facts about banner and display advertising? From the history of banner ads to the current state of the industry, this list has it all.So whether you’re a casual observer or a die-hard advertiser, you’re sure to learn something [.].

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Exchange Wire

APRIL 11, 2023

Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective [.]

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AdPushup

FEBRUARY 22, 2023

Discover the benefits of using responsive display ads in digital advertising campaigns. Learn how these adaptable and effective ads work, their benefits, and a lot more. Responsive display ads have been around for a while now. These ads can resize themselves automatically according to the space available.

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Monetize More

DECEMBER 29, 2022

New webmasters are at an advantage with the wisdom that comes from seasoned experts in the ever-dynamic field of advertising technology. Whether your goal for the year is to accustom yourself with ad operations, maximize revenue, or both, here are some nice new year’s resolutions to help you get started with a bang.

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InMobi

NOVEMBER 12, 2021

This article first appeared on The Drum Programmatic advertising has taken on an important role in performance marketing and has seen exponential growth as a result. According to a report by Statista, global programmatic ad spend reached an estimated US$129b over the past year, with spending set to surpass $150b 2021.

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AdPushup

AUGUST 31, 2023

Dive into the world of advertising deception as we introduce you to the fallacy in advertising. Have you ever seen an advertisement that made you feel like you had to buy the product? Gain insights into how these tactics work and learn to protect yourself from their persuasive allure. It could be a luxury car [.]

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Ad Monsters

SEPTEMBER 16, 2022

In advertising technology specifically, very few Hispanic/Latinx people are running the show. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Executive Director, Ad Operations at Dow Jones .

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Digiday

OCTOBER 18, 2022

As fines of up to €20 million, or 4% of a company’s global turnover, for GDPR violations came into prospect many publishers began to rely on consent management platforms to facilitate the submission and transfer of user consent for advertising purposes. ” they noted.

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Toronto AdOps

JUNE 25, 2019

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Operations is no longer limited to setting up and managing ad campaigns.

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InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. So, who’s now involved in getting an ad to appear in an app? Then this guide is for you.

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AdPushup

OCTOBER 20, 2022

Pay Per Click advertising is a key component of online advertising. PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based on a potential customer’s search activity.

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