Ad Monsters

SEPTEMBER 16, 2022

In advertising technology specifically, very few Hispanic/Latinx people are running the show. Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Seasoned Ad Tech Veteran. Executive Director, Ad Operations at Dow Jones . Media, where he leads Strategy and Product.

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Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. What is Ad Ops?

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AdPushup

NOVEMBER 10, 2023

Explore 9 straightforward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the spine of digital advertising, ad tech companies play an integral role.

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AdPushup

NOVEMBER 10, 2023

Explore 9 straight forward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the spine of digital advertising, ad tech companies play an integral role.

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InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

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Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. One such transformative move is Aditude’s recent acquisition of CPMStar , a key player in the gaming advertising space. Lynne d Johnson: Josh, it’s evident Aditude is making significant moves in the ad tech world.

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Ad Monsters

NOVEMBER 11, 2022

Advertising and media have always been laboratories for change, but today change is accelerating in every business cycle all the time. . With the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned.

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Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. In the digital advertising industry, after you make a sale everything only gets started. Just try to imagine a typical digital ad platform as.

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Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. While the cost looked high, no real ad dollars were spent. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

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AdPushup

SEPTEMBER 19, 2022

Below is the comprehensive guide about what is ad tech, ad tech basics and details on how they benefit both publishers and advertisers. It is estimated that ad tech industries are set to grow from $438bn in 2021 to $1 trillion in 2030, forecasts GlobalData, a leading data and analytics company.

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Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

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AdPushup

AUGUST 11, 2022

Ad tech has been in the domain of advertisements for years now and has seen constant evolution ever since. It has brought forward an advanced level of technologies enabling various brands to have a niche level of targeting choices, which include demographic targeting, contractual targeting, hyper-local targeting and much more.

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Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. And both publishers and advertisers are being critiqued for their role in improving the user experience. New regulations are making it harder to collect consumer data.

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AdPushup

APRIL 26, 2024

Adtech is clearly more than a trade between publishers and advertisers. It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure that users see ads that actually matter to them, which takes a lot of ongoing work. If you are a part of the ad tech [.]

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AdPushup

MAY 23, 2022

The past 12 months brought a significant change for digital marketing and the global ad tech industry. As such, Google’s decision has given advertisers and publishers more time to find new solutions. These cookie [.].

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Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

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Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

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Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. Read more….

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Ad Monsters

DECEMBER 8, 2022

Attendees left the room with resourceful recommendations for strengthening their digital advertising strategies. In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. What is coming out of the agencies and advertisers that they work with?

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Exchange Wire

APRIL 11, 2023

Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective [.]

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Digiday

OCTOBER 18, 2022

As fines of up to €20 million, or 4% of a company’s global turnover, for GDPR violations came into prospect many publishers began to rely on consent management platforms to facilitate the submission and transfer of user consent for advertising purposes. ” they noted.

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Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

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AdPushup

MAY 27, 2023

Learn about misleading advertising examples and discover practical tips to avoid falling victim to deceptive marketing practices. In today’s fast-paced and competitive marketplace, consumers are bombarded with an abundance of advertisements vying for their attention. While advertising serves as a powerful tool for [.]

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AdPushup

AUGUST 31, 2023

In this post, we have unlocked walled garden meaning and how it impacts the digital advertising market. A walled garden refers to a platform or ecosystem in which the provider has complete authority over the content or media, and offers limited access to align with its own preferences, ultimately aiming to establish a monopoly. Ever [.]

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AdPushup

APRIL 15, 2024

In-app advertising is an effective monetization strategy for publishers. In this guide, learn about in-app advertising and how it works. Without any statistics, one can know that everyone uses mobile apps extensively.

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Ad Monsters

AUGUST 19, 2022

The 4-day publisher forum presented attendies with the opportunity to link up with like-minded individuals and brainstorm and strategize on the best monetization practices for their brands, privacy regulations , Web 3 , CTV , and many other ad tech topics. Jonathan Panjwani, Director, Ad Tech Partnerships & Solutions at @Audacy.

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Ad Monsters

JANUARY 3, 2024

The importance of Ad Ops and Rev Ops within media organizations has never been more mission-critical than this year. You want to have more sessions led by buy-side visionaries to help you understand how to best serve your advertisers. We’re here to champion you, the people who make digital advertising work.

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Martech Series

FEBRUARY 7, 2023

Magnite’s CTV and OTT clients include AMC Networks, DISH Media, Disney Advertising, FOX Corporation, FuboTV, LG Ads Solutions, VIZIO, and Warner Bros. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting. Discovery, among others.

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Ad Monsters

FEBRUARY 8, 2023

The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. Both publishers and advertisers are investing in privacy-focused technologies and partnerships that prioritize trust, transparency, and efficiency.

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AdPushup

DECEMBER 4, 2022

Looking for some interesting facts about banner and display advertising? From the history of banner ads to the current state of the industry, this list has it all.So whether you’re a casual observer or a die-hard advertiser, you’re sure to learn something [.].

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Ad Monsters

MAY 23, 2023

Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry. I started at Y&R advertising, and the industry was still predominantly white male, but I did have a lot of women role models in the organization. I wore the bottleneck glasses.

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AdPushup

NOVEMBER 15, 2022

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry.

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AdPushup

FEBRUARY 22, 2023

Discover the benefits of using responsive display ads in digital advertising campaigns. Learn how these adaptable and effective ads work, their benefits, and a lot more. Responsive display ads have been around for a while now. These ads can resize themselves automatically according to the space available.

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Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

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Ad Monsters

JANUARY 18, 2023

Sea changes in ad tech. They’re waiting to see what Google will do, and they’re waiting to follow advertisers’ lead. While this decimates advertisers’ audience addressability, publishers hold the key to solving it via direct relationships with their users. Mounting privacy regulations.

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AdPushup

AUGUST 31, 2023

Dive into the world of advertising deception as we introduce you to the fallacy in advertising. Have you ever seen an advertisement that made you feel like you had to buy the product? Gain insights into how these tactics work and learn to protect yourself from their persuasive allure. It could be a luxury car [.]

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AdPushup

OCTOBER 15, 2023

As fast as the digital advertising industry is growing, it needs to be governed by certain standards so that the multitude of parties can work together in harmony. Interactive Advertising Bureau (IAB) functions as such a body in the ad tech industry and creates standards and guidelines for the smooth functioning of the industry.

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