AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

Viewability 52

Viewability CPM Ad Inventory Advertising 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Inventory accessed (desktop, mobile, in-app). Historically, setting optimal price floors were the key strategy in establishing a solid ad tech stack.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

JULY 9, 2023

However, to ensure maximum revenue potential, publishers need to find a reliable OTT advertising platform that will supply them with quality ad partners and help them achieve the highest CPMs possible. Table of Contents [ hide ] What Is an OTT Advertising Platform? Yahoo Ad Tech Yahoo Ad Tech Key Features: 5.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

MARCH 30, 2023

As the sub-form of programmatic advertising , programmatic direct has gained prevalence in the digital advertising industry due to its combination of programmatic automation (automated buying and selling) and transparency that comes with pre-established direct deals, making it the perfect blend of programmatic and traditional.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

DECEMBER 21, 2022

Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. This real estate needs an advertisement to be monetized. ironSource 16.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

JUNE 21, 2023

For years, transparency within the supply chain has been a hot topic in the programmatic advertising industry. Thanks to organizations like IAB , TAG , and the Digital Advertising Alliance , the industry has come a long way in protecting publishers and advertisers from shady suppliers. Table of Contents [ hide ] What Is Ads.txt?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

JUNE 21, 2023

For years, transparency within the supply chain has been a hot topic in the programmatic advertising industry. Thanks to organizations like IAB , TAG , and the Digital Advertising Alliance , the industry has come a long way in protecting publishers and advertisers from shady suppliers. Table of Contents [ hide ] What Is Ads.txt?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. Hybrid Bidding Google Open Bidding With Brid.TV

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

MARCH 7, 2023

From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. Read on to find out more about instream ads or jump straight to our tips from the table of contents below. Table of Contents [ hide ] What Are Instream Ads?

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

FEBRUARY 13, 2023

Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners. With the UAM model, a publisher signs a contract with Amazon , and then Amazon signs contracts with advertisers on behalf of the publisher. Boost your revenue with Brid.TV!

Header Bidding 52

Header Bidding Ad Ops Demand Side Platform Impressions 52

Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ In waterfall setups or waterfall auction, once the pricing floor threshold is met (usually the second-price auction is the winning bid), bidding for your RTB inventory stops. Traditional Waterfall Auction vs Header Bidding Auction What is a waterfall bid?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Monetize More

NOVEMBER 22, 2022

Ad Fraud is and remains an ever-present problem in the programmatic advertising industry. Thankfully, organizations like the Interactive Advertising Bureau (IAB) exist that use their resources to improve and implement standards for the good of the online advertising industry. Introduction. What is ads.txt? Ads.txt 1.1

Ad Inventory 52

Ad Inventory Ad network Ad Exchange Demand Side Platform 52

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. It doesn’t matter where you go since all ad managers have access to the same ol’ advertising sources. Bid Scaling : Monitor & adjust ad partners based on their net revenue.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52