Ad Ops Ad Tech Advertising Viewability 
Ad Monsters
JUNE 23, 2022
There were many exciting and impactful discoveries if you’re in ad tech land like us. Here are ten highlights from Cannes related to the advertising world. When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. The 2022 Cannes Yacht LUMAscape is out.
InMobi
AUGUST 7, 2019
In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.
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AdPushup
JUNE 12, 2022
Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.
Ad Monsters
SEPTEMBER 2, 2022
It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. And both publishers and advertisers are being critiqued for their role in improving the user experience. New regulations are making it harder to collect consumer data.
Ad Monsters
FEBRUARY 8, 2023
The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. Both publishers and advertisers are investing in privacy-focused technologies and partnerships that prioritize trust, transparency, and efficiency.
Digiday
SEPTEMBER 22, 2022
Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. I had to work with our ad ops to create a dashboard for our CEO. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”.
Monetize More
JANUARY 18, 2023
As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.
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