Ad Monsters
JUNE 23, 2022
There were many exciting and impactful discoveries if you’re in ad tech land like us. When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. IBM’s Big Anti-Bias in Ad Tech Announcement. Spectrum Reach (@SpectrumReach) June 22, 2022.
InMobi
AUGUST 7, 2019
In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.
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AdPushup
JUNE 12, 2022
Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.
Ad Monsters
FEBRUARY 8, 2023
The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. Contextual, time of day, engaged users, viewable inventory — all these signals still have value and can tell you a lot about the user and their intent.
AdPushup
MAY 29, 2022
This fact inevitably boosts ad growth. According to Statista, there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. 29% Of people’s daily screen time is spent looking at smartphones. Mobile media time spent is higher at 51% compared to [.].
Ad Monsters
SEPTEMBER 2, 2022
It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today.
Digiday
SEPTEMBER 22, 2022
I had to work with our ad ops to create a dashboard for our CEO. If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. Read more about the changes to the ad tech market here.
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