Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. While the cost looked high, no real ad dollars were spent. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

Ad Server 113

Ad Server Demand Side Platform Verification services CPM 113

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

FEBRUARY 6, 2023

One of the biggest issues that publishers are faced with right now is demand sources hitting their sites with pop-ups, redirects, and malware advertising. I’m sure you’re thinking, where does ad quality fall in all these? Control is the ultimate solution to ad quality. Let’s take a step back and talk about the equation.

Ad Inventory 52

Ad Inventory Pop-Up Ad Ops Machine Learning 52

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

Viewability 52

Viewability CPM Ad Inventory Advertising 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Ad server CPM/Rate.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52