VideoWeek

JUNE 13, 2024

In this edition of the Buy-Side View, Daniel Mogridge, Media Lead at Vodafone, calls for a return to the fundamentals of TV advertising. While CTV presents great opportunity, he argues that advertisers should focus less on ad tech and more on creativity, ensuring audiences are at the core of their plans.

Ad Tech 64

Ad Tech Audience CPM Advertising 64

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

VideoWeek

FEBRUARY 28, 2024

CTV advertising platform tvScientific, a specialist in performance advertising on streaming TV, has completed a $9.4 TvScientific is one of a number of ad tech companies working to provide performance oriented advertising tools on TV. “Advertising via Connected TV is a sleeping giant,” said Sorrell.

CPM 52

CPM Retargeting Ad Tech ROI 52

Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising? A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served.

Header Bidding 82

Header Bidding CPM Fill rate A/B Testing 82

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

Ad Monsters

OCTOBER 20, 2022

.” While projecting intricately detailed graphs and charts on the big screen, Cahall presented his 2023 revenue estimate revisions by advertising channel, revealing that most traditional advertising channels aren’t doing so poorly. Advertisers are predominantly slashing their digital budgets.

CPM 85

CPM Cookies Ad Tech Advertising 85

PubMatic

APRIL 2, 2023

We are still operating within this overly simplistic, category-based view of the digital advertising supply chain, and it’s time to put the days of ‘one-size-fits-all’ behind us. They need the ad tech ecosystem to evolve to put their needs where they always should have been—at the center of tech solutions. This is 2023.

Ad Tech 69

Ad Tech Retail CPM Audience 69

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. The CPM does not falter. No drastic change in purchasing. Boosts in budget and customers.

Cookies 75

Cookies CPM Food Ad Tech 75

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform?

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

YieldBird

APRIL 12, 2023

In this article, we’ll explore the benefits of UPRs and their application within Google Ad Manager. Understanding Unified Pricing Rules in Google Ad Manager UPRs are a feature of GAM that empowers publishers to manage floor prices and target CPM across all programmatic demand in a centralized manner.

CPM 98

CPM CPA Ad Exchange Advertising 98

VideoWeek

FEBRUARY 21, 2024

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience.

Ad Server 135

Ad Server CPM Audience Advertising 135

Ad Monsters

APRIL 15, 2024

Prioritizing user experience is crucial in designing an online advertising strategy. Overloading users with excessive or annoying ads can push them towards ad blockers, while too few ads might lead to a dip in revenue. Ads keep the open web free, a reality most consumers recognize and accept.

Non-Profit 52

Non-Profit Ad Tech CPM Education 52

PrograMetrix

AUGUST 3, 2022

Digital Advertising Strategies During a Recession. It's normal for marketing and ad spending to decrease when the economy starts to slow down. Facebook and Google recently reported that they are seeing advertiser pullbacks. During the 2008 recession, ad spending in the U.S. dropped by 13%. There are deals to be had.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Paleo AdTech

DECEMBER 10, 2023

Before Krux, Tom co-founded a company called Rapt in the late 1990s, a yield-management optimization platform that sold into supply chain providers before making a hard pivot into advertising, managing publisher inventory by applying the same mathematical principles used for supply chains. Literally … So we just learned, right?

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Digiday

MARCH 12, 2023

Netflix announced its Microsoft partnership in July as part of a pact that was expected to generate billions in advertising revenue for the online streaming service. Spokespeople for both Microsoft and Netflix declined to comment when asked directly about the duration of the pairing’s ad tech partnership.

Ad Tech 47

Ad Tech Ad Server CPM Conversion 47

Paleo AdTech

APRIL 25, 2023

Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., To prep, Jeff “actually printed every page you could find on the web about online advertising.” Today he is a strategic advisor with Pubmatic, based in NY.

CPC 105

CPC CPM Ad network CPA 105

Digiday

MAY 4, 2023

Amazon and supply-side platforms may have come to a temporary arrangement on how to process cost increases for advertiser demand over the next couple of months, but in the meantime, some big decisions will have to be made. CPM to 2.5% CPM, but a 2.5% The cost is moving from $0.01

Media 47

Media CPM Ad Tech Advertising 47

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

Viewability 52

Viewability CPM Ad Inventory Advertising 52

Paleo AdTech

NOVEMBER 3, 2022

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory. None of these companies is in ad tech.

Ad network 98

Ad network A/B Testing Ad Server CPM 98

illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This method of advertising is great for smaller teams and budget-conscious organizations.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Ad Space 52

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. You have a great partner in an ad-tech vendor.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. TF1 Sells Gamned!

Ad Tech 98

Ad Tech Agency Media Audience 98

Paleo AdTech

DECEMBER 10, 2023

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory. None of these companies is in ad tech.

Ad network 52

Ad network A/B Testing Ad Server CPM 52

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Paleo AdTech

DECEMBER 10, 2023

Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., To prep, Jeff “actually printed every page you could find on the web about online advertising.” Today he is a strategic advisor with Pubmatic, based in NY.

CPC 52

CPC CPM Ad network CPA 52

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

PubMatic

MARCH 20, 2023

Among the breadth of monetization strategies – from ads to subscriptions – mobile gaming and utility app publishers typically focus on in-app purchases and in-app advertising. Brand advertisers’ goals are to show an ad for branding and awareness (on a CPM basis).

CPC 65

CPC CPM Viewability Advertising 65

Digiday

MARCH 5, 2023

It was during the first week of January when a senior exec from The Trade Desk asked publishers and ad tech vendors in a private WhatsApp group to abide by Chatham House Rules — nothing attributed by name, title or company. Unsurprisingly, the ad tech vendor has a different take on those meetings.

Ad Tech 68

Ad Tech Conversion Impressions CPM 68

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Paleo AdTech

APRIL 4, 2023

Before Krux, Tom co-founded a company called Rapt in the late 1990s, a yield-management optimization platform that sold into supply chain providers before making a hard pivot into advertising, managing publisher inventory by applying the same mathematical principles used for supply chains. Literally … So we just learned, right?

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Adtelligent

JULY 1, 2020

Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. What Should Adtech Know About User Identifier For Advertising. The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Digiday

SEPTEMBER 7, 2022

At the start of summer, questions loomed around Netflix’s advertising plans, streaming’s audience hold and how the economic headwinds at the time would affect the landscape. Following the Microsoft announcement, agency executives awaited information about what exactly Netflix planned to pitch advertisers.

CPM 63

CPM Video Ads Affiliates Agency 63

Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. What Is Video Advertising? Video ads are the most engaging ads that deliver a short brand message across the audience. A few of the vital types of video ad formats are covered here.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Digiday

JULY 13, 2022

Historically, ad prices have served as an indicator of economic crisis. The usual signs of advertising in a downturn just aren’t coming through. Normally, ad prices contract amid so much economic turmoil. The behavior doesn’t make ad prices the best bellwether of economic growth right now. In May, it was £9.01.

CPM 64

CPM Audience Agency Media 64

Ad Monsters

MARCH 3, 2023

For advertisers, the promise of programmatic has been to reach the right audiences in the right places at the right times. And for the most part, it has proven true. AI digital hopes to help marketers do just that. They want to help brands elevate their success. We have always been able to fulfill any needs.

Viewability 64

Viewability CPM Audience Ad Tech 64