Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. What Should Adtech Know About User Identifier For Advertising. billion in 2022.

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Relevant-Digital

OCTOBER 4, 2023

Every year, Relevant Digital eagerly looks forward to DMEXCO, the place where we connect with all of the great minds in the digital advertising industry. Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue.

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Monetize More

JUNE 7, 2022

Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Deep dives into the IDs.

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Monetize More

NOVEMBER 15, 2022

Since we move closer to a cookieless future, ever wondered what’s the best solution to target users independent of third-party data? Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. UID2 tokens are stored as first-party cookies on the user’s browser.

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YieldBird

JANUARY 20, 2022

In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. After Cookies – Preparation status. Table of contents. Identifiers.

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Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. What are the best alternatives to third party cookies in 2023?

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