Martech
MARCH 11, 2022
We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances. There had to be a better way.
More About Advertising
DECEMBER 17, 2023
We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web.
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Ad Beat
MARCH 6, 2024
A brief history of Samsung’s ad strategy Let’s start by rounding up a few advertising highlights from Samsung’s 80+ years in business: 1999: “Samsung DigitAll: Everyone’s Invited”: This snappy tagline was created as part of the brand’s efforts to integrate digital home, mobile, and “personal multimedia” products. million), Google DV360 ($3.2
Martech
SEPTEMBER 29, 2023
The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And it supports the data needs of the entire firm, from manufacturing to finance. Don Peppers and Martha Rogers will be proud.
Digiday
JANUARY 26, 2023
Digital media exec “We’re coming off a Q4 [2022] that was up 30% to 31% in direct [advertising revenue], which was epic. But their timing is off, especially in categories like finance and tech. Finance was so slow, and the RFPs that we usually get in November, we just got last week,” said the fourth publisher.
Monetize More
JUNE 28, 2022
Ad revenue is the income earned by apps via in-app advertising. How does advertising revenue work? Ad revenue can be increased by strategically placing high-performing types of ads, such as rewarded video advertisements and playable commercials, at high-converting stages in the app cycle. billion in advertising money alone.
AdvertiseMint
DECEMBER 2, 2023
In this article, I’ve put together 33 finger clicking good display ad examples across industries to inspire your next campaign. You’ll also learn the key elements of high-performing display ads. 12 Display Ad Example: SunTrust SunTrust’s limited-time student loan offer suits the constraints of display advertising.
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