Ad Beat

APRIL 10, 2024

All of those brands spend big money on advertising in a bid to increase their market share. Source: Adbeat Most of its other publisher placements are dominated by sports content (think soccer, MMA, and the Green Bay Packers), finance, and current affairs. Creatives Standard TurboTax’s standard ads are loaded with social proof.

Video Ads 105

Video Ads Finance Display Advertising Audience 105

VideoWeek

OCTOBER 21, 2022

” Snap Q3 Results Signal Further Advertising Pullback. Snap saw further slowdown in its Q3 earnings, signalling continued advertising pullback from Snapchat. We are finding that our advertising partners across many industries are decreasing their marketing budgets.” Uber Opens Ad Division with Focus on Video Ads.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Ad Beat

MARCH 6, 2024

With global revenues north of $200 billion, Samsung is clearly doing something right, so we decided to deep-dive into the brand’s ad strategy. Ad spend and networks Adbeat estimates show that Samsung spent a cool $152.2 million on display advertising in the US during 2023 , of which the vast majority ($137.1

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

Monetize More

JUNE 28, 2022

Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income.

CPM 52

CPM Impressions CPC CPA 52

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 percent, while online video revenues fell by 1.9 Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced. percent year on year.

GDPR 52

GDPR Ad Tech Media Finance 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

JUNE 17, 2022

App Tracking Transparency, launched by Apple last year, requires apps to ask for specific opt-in permission to use Apple’s Identifier for Advertisers (IDFA). Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech 59

Ad Tech Impressions Media Agency 59