Exchange Wire

JUNE 8, 2023

goTom has today (June 8th, 2023) announced its collaboration with SpringServe to develop a standardised interface for the SpringServe ad server. Unlike many other ad servers that focus on display advertising, SpringServe specialises in delivering video ads. The platform utilises [.]

Ad Server 52

Ad Server Display Advertising Video Ads Advertising 52

Martech Series

OCTOBER 20, 2022

Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. SpringServe’s advanced ad serving functionality including targeting and reporting are built into the Tiles format, giving publishers workflow efficiency. “We

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

MNTN

FEBRUARY 17, 2023

And with that rise in viewership, advertisers have similarly been growing their investment in the channel. US advertisers are expected to spend $26.92 billion on CTV ads this year, which will bring Connected TV to 10.2% of total video ad spend. million price tag.

Display Advertising 98

Display Advertising Video Ads Audience Advertising 98

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 74

Advertising Impressions CPM Cookies 74

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. SmartHub's Features Have No Limits! Get a Consultation For Free Contact us 1.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Over-the-Top Advertising. What Is Performance Marketing?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Frequence

FEBRUARY 8, 2022

Streaming video is dominating today’s digital landscape with the rapid expansion of programmatic advertising. It’s estimated that programmatic ad spending will reach an all-time high of $133.04 billion by 2023 with digital display advertising accounting for 91.1% of all programmatic revenue ( eMarketer ).

Ad Space 52

Ad Space Display Advertising Video Ads Advertising 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. 1) Increased Spending In 2022, display ad spending reached 63.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Smart-Hub

OCTOBER 5, 2022

makes the top advertising formats even more attractive. When our partners migrated from SmartHub v1 to SmartHub v2 (April-July 2022), their average ad revenue growth was 102.65%, and their average daily revenue growth was 98.45%. marketers consider CTV advertising a must-buy format for the near future. 76% of U.S. 76% of U.S.

Banner 40

Banner Advertising Video Ads Rich Media 40

Martech Series

NOVEMBER 29, 2022

This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention their digital display advertising receives.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all video ads are the same. What Are Pre-Roll Ads. Types of Pre-Roll Ads.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67

VideoWeek

MAY 23, 2023

Europe’s digital advertising market grew by 9.8 And strong growth in digital video, and social video in particular, helped drive this growth. Total display ad spend grew by 9.7 A lot of this growth in video came from social. Social video ad spend was up 15.5 percent). percent growth.

Marketing 52

Marketing Video Ads Display Advertising Advertising 52

Digiday

JULY 29, 2022

As advertisers plan their connected TV strategies and campaigns for 2023, several developments across a burgeoning year of CTV advances are shedding light on what’s next for the industry’s evolving — and inarguably buzzy — performance channel. How CTV tactics differ from display advertising strategies.

Marketing 60

Marketing Display Advertising Audience Video Ads 60

Martech Series

JULY 11, 2022

CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Retail 79

Retail Food Display Advertising MarTech 79

InMobi

JANUARY 21, 2022

Alongside e-commerce, retail media advertising is expected to reach $41.37 billion in 2022 , and account for nearly one in five digital ad dollars. Shoppers are truly omnichannel, so advertisers need to reach shoppers across multiple touchpoints to make an impact. It doesn’t have to be an all-or-nothing approach.

Retail 52

Retail Media Click Through Rate Video Ads 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Contextual Advertising. Native Advertising. Audience Segmentation.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Ad Beat

JANUARY 26, 2024

Digital advertising showed no signs of slowing in 2023, with global spending reaching an estimated $423.3 billion — accounting for approximately $3 in every $5 spent on ads worldwide. billion+ of spending on video, direct, programmatic, and native ads throughout the year. Here’s what we found: 1. year on year).

Display Advertising 52

Display Advertising Advertising Impressions Video Ads 52

Monetize More

JUNE 28, 2022

Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income.

CPM 52

CPM Impressions CPC CPA 52

InMobi

SEPTEMBER 7, 2016

Philip Pullman Advertising is storytelling. And storytellers don't advertise products, as much as invoke heart-warming, magical connections between users and brands. If mobile is a foregone conclusion, the power of video advertising is still at its evolutionary stages. So what makes India ripe for mobile video?

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

MNTN

JUNE 16, 2022

The platform hasn’t just transformed TV from “appointment viewing” to “on-demand,” it has radically changed how both advertisers and consumers think about TV ads. Generating a lot of video ads—or TV ads—has a different set of challenges as generating a lot of rich media for display advertising.”

Rich Media 52

Rich Media Display Advertising Entertainment Video Ads 52

Monetize More

SEPTEMBER 28, 2022

What is Ad Density? Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement. Most advertisers prefer ad density to fall between 10 and 20%, but some types of ads, like video ads or rich media, may need more space to function.

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. Where Did Retail Media Come From?

Retail 59

Retail Media eCommerce Audience 59

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. hide ] What Is a Programmatic Advertising Platform?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 percent, while online video revenues fell by 1.9 Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced. percent year on year.

GDPR 52

GDPR Ad Tech Media Finance 52

InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. Users love consuming video, more so with the convenience of their mobile devices. Long form video ads are clearly not optimal for the mobile environment.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. An impression means that the ad was displayed, but this does not imply that a user definitely saw it.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

InMobi

JANUARY 5, 2015

Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns. Programmatic will take over the advertising world (including TV, radio, print, etc.)

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Ad Beat

APRIL 10, 2024

All of those brands spend big money on advertising in a bid to increase their market share. For instance, this example feels like the sort of how-to guide you’d see from a financial publisher like CNBC or NerdWallet: Source: Adbeat Video TurboTax keeps its video ads short and sweet, with most of its top spenders running for 6 – 12 seconds.

Video Ads 105

Video Ads Finance Display Advertising Audience 105

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. Work With Us What Are Google Paid Ads?

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

VideoWeek

OCTOBER 21, 2022

” Snap Q3 Results Signal Further Advertising Pullback. Snap saw further slowdown in its Q3 earnings, signalling continued advertising pullback from Snapchat. We are finding that our advertising partners across many industries are decreasing their marketing budgets.” Uber Opens Ad Division with Focus on Video Ads.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work?

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52