Ad Beat

MARCH 6, 2024

A brief history of Samsung’s ad strategy Let’s start by rounding up a few advertising highlights from Samsung’s 80+ years in business: 1999: “Samsung DigitAll: Everyone’s Invited”: This snappy tagline was created as part of the brand’s efforts to integrate digital home, mobile, and “personal multimedia” products. million), Google DV360 ($3.2

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

VideoWeek

OCTOBER 21, 2022

” Snap Q3 Results Signal Further Advertising Pullback. Snap saw further slowdown in its Q3 earnings, signalling continued advertising pullback from Snapchat. We are finding that our advertising partners across many industries are decreasing their marketing budgets.” . “Not only will Channel 4.0

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Monetize More

JUNE 28, 2022

Ad revenue is the income earned by apps via in-app advertising. How does advertising revenue work? Ad revenue can be increased by strategically placing high-performing types of ads, such as rewarded video advertisements and playable commercials, at high-converting stages in the app cycle. billion in advertising money alone.

CPM 52

CPM Impressions CPC CPA 52

AdvertiseMint

DECEMBER 2, 2023

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. We’ve all seen those blocky, boring banners that blend into the background. The solution lies in understanding what makes a great display ad “clickable.” Brita seeks to change that.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

VideoWeek

JUNE 17, 2022

App Tracking Transparency, launched by Apple last year, requires apps to ask for specific opt-in permission to use Apple’s Identifier for Advertisers (IDFA). Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. In April, finance chief Gunnar Wiedenfels said Warner Bros.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52