Martech

AUGUST 31, 2023

It provides insights and analysis to sales, compensation, and finance professionals. Dig deeper: New genAI marketing solution rolled out on Google Cloud Get MarTech! The post ChatGPT goes enterprise and other AI martech releases this week appeared first on MarTech. In your inbox.

MarTech 108

MarTech Finance Conversion Audience 108

Martech Series

AUGUST 29, 2022

In addition, YOYI TECH also announced the closing of its $20 million D+ round financing, led by Samsung Venture Investment?SVIC?, The acquisition and the new funding reinforce YOYI TECH’s leadership position in MarTech industry. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo.

Finance 82

Finance Marketing MarTech Advertising 82

Martech Series

AUGUST 25, 2022

“We are very excited to partner with Korea’s foremost credit card, consumer finance and technology leader in Shinhan Card. Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit. as well as its key tech hub and gateway to further opportunities in the APAC region.

Finance 74

Finance MarTech Marketing 74

Martech

MARCH 20, 2024

.” That’s the most important lesson Len Devanna, VP strategy at Cortico-X, has taken from more than two decades of experience digital strategy, CX and transformative leadership, and it’s the message he delivered on the second morning of The MarTech Conference. Dealing with various possible sources of finance.

MarTech 61

MarTech Finance Conversion Marketing 61

Martech

MAY 19, 2022

In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 million in financing. In our new MarTech Intelligence Report, you’ll learn more about these companies and their technologies, so you can determine which solution best meets your business’ needs. Take the 2022 MarTech Replacement Survey today!

MarTech 105

MarTech Marketing Demand Side Platform Finance 105

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 108

MarTech ROI Healthcare Finance 108

Chief Martech

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts?

MarTech 112

MarTech Finance Marketing 112

Martech

JANUARY 20, 2023

It is important to point out that in the vast majority of cases, such instigators aren’t trying to foil the best intentions of the martech and MOps teams. Dig deeper: The secret to building a useful martech stack Preventing messes when ‘yes’ isn’t on the cards There are certainly times and reasons when “yes” isn’t a viable answer.

MarTech 92

MarTech A/B Testing Manufacturing Finance 92

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. This doesn’t require taking a finance or accounting class or earning an MBA. Get MarTech! We work on delivering the message — not the messaging itself. In your inbox.

MarTech 91

MarTech A/B Testing Affiliates Finance 91

Martech Series

OCTOBER 19, 2022

Anonos, provider of the only technology that resolves the conflict between data use and protection with 100% accuracy, announced it has raised $50 million in growth financing backed by its intellectual property (IP) portfolio, facilitated by Aon (NYSE: AON) and led by GT Investment Partners (“Ghost Tree Partners”). “We

Finance 79

Finance Machine Learning GDPR Education 79

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. But ecosystems certainly aren’t unique to martech. Collectively, they had estimated combined revenues of $3.9

MarTech 117

MarTech Manufacturing Finance eCommerce 117

Chief Martech

JULY 11, 2022

I’m now back in the saddle, recharged and reenergized about all that’s happening in martech. The largest number of automated processes in this index were for finance and accounting (26%). Granted, this may be because Workato specifically has more adoption within finance and accounting, as well as IT.

MarTech 101

MarTech Marketing Finance 101

Chief Martech

JANUARY 14, 2023

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. 2023 is going to be a rough year for many martech firms. Social Media.

MarTech 136

MarTech Non-Profit AutoMobile Machine Learning 136

Martech Series

AUGUST 1, 2022

Seasoned finance and operations executives will help FloorFound rapidly scale its business as retailers turn to recommerce in record numbers to drive sales and protect the planet. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Finance 98

Finance Retail MarTech Marketing 98

Martech Series

FEBRUARY 16, 2023

New resource offers finance best practices to HubSpot’s startup community. The popular program also provides valuable resources to help founders succeed in every area of business, from marketing to hiring, as well as finance. According to Plappert, “Finance is a difficult topic for most founders.

Finance 89

Finance Impressions MarTech Marketing 89

Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. In finance, traditional data consists of quarterly reports, company statements and other publicly available sources of data used to make investment decisions.

Cookies 110

Cookies Advertising Finance Machine Learning 110

Martech

JANUARY 4, 2024

The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! Why we care. Third-party cookies are on their way out of the door.

Marketing 106

Marketing Finance Cookies MarTech 106

Martech Series

AUGUST 2, 2022

As the head of finance and operations for Tangoe, Joel will report directly to James Parker, Chief Executive Officer of Tangoe, Inc. He brings to Tangoe over 20 years of experience in finance for growing technology companies, driving strong and sustained contributions to revenue, profitability, and efficiency. Tangoe , Inc.,

Finance 82

Finance MarTech Marketing Advertising 82

Martech Series

FEBRUARY 14, 2023

He is not just a brilliant accountant; he has vast experience and expertise in finance and accounting, taxation, human resources, mergers and acquisitions, and government regulations and reporting. Prior to joining Bubblr, he spent 21 years at GKN Aerospace, including VP of Finance and Company Secretary.

Finance 96

Finance MarTech Marketing 96

Martech Series

AUGUST 12, 2022

In addition to funding from angel investors, Littledata secured a revenue-based loan from Element Finance, a boutique growth finance firm with offices in San Antonio, Texas and Dublin, Ireland. Element Finance in particular had a genuine understanding of where we want to go, and we feel that they will back us all the way.

eCommerce 87

eCommerce Finance MarTech Impressions 87

Martech Series

JULY 19, 2022

“With over 25 years of experience and a demonstrated track record of leading global finance teams in North America, Asia, and Europe, Shibu will be a great addition to our leadership team in his new role”. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Finance 88

Finance MarTech Marketing 88

Martech Series

MARCH 6, 2023

Mulroy has a broad business background with more than 20 years of finance leadership experience at market-leading technology companies. His prior role was SVP of Finance at Microsoft. Prior to Microsoft he spent 10 years at Nuance Communications and 12 years at Progress Software.

Finance 86

Finance Communications Impressions MarTech 86

Martech

MARCH 11, 2022

We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances. There had to be a better way.

Finance 104

Finance Marketing Display Advertising Search Advertising 104

Martech Series

FEBRUARY 15, 2023

Marketing Technology News: Samba TV and MiQ Reach Multi-year Commercial Agreement With more than 30 years of experience in finance, Harms will oversee Amplitude’s global Business Partners organization, which includes finance, accounting, operations, legal, and IT. Harms currently serves as a board member for Slice and WorkBoard, Inc.

Finance 73

Finance Communications MarTech Marketing 73

Martech

SEPTEMBER 13, 2023

Marketers in tightly regulated spaces like finance need to be confident that AI recommendations are not only sound but also possible to explicate. Get MarTech! The post SAS embraces generative AI for marketing appeared first on MarTech. In your inbox. In your inbox. Business email address Subscribe Processing.

Marketing 129

Marketing Finance MarTech Audience 129

Martech Series

JUNE 7, 2022

A veteran finance executive, Morof will guide InMarket into its next phase of growth. Morof will oversee finance, accounting, legal and human resources and report directly to Co-CEO Todd Morris. Morof will oversee finance, accounting, legal and human resources and report directly to Co-CEO Todd Morris.

Finance 83

Finance MarTech Marketing 83

Martech Series

JULY 8, 2022

” Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. . ” Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. Marketing Technology News: Rarify and BitGo Partner to Provide Investors With NFT Analytics and Help Them Gain an Edge.

Finance 78

Finance Marketing MarTech 78

Martech Series

DECEMBER 28, 2022

Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. 53% plan to focus on finances, and 40% will prioritize mental health. 53% plan to focus on finances, and 40% will prioritize mental health. Millennials are the most likely to participate.

Finance 88

Finance Education MarTech Marketing 88

More About Advertising

JUNE 19, 2023

A new MarTech company CreateTOTALLY is launching, offering clients and agencies what it calls “an AI production lifeboat.” The post Automate or get left behind says new AI martech company CreateTOTALLY first appeared on More About Advertising.

MarTech 40

MarTech Agency Advertising Ad Tech 40

Martech Series

JULY 1, 2022

As CFO of TOMS, Martin was responsible for finance, accounting, technology, and supply chain functions. Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. The post Boosted Commerce Announces Key Executive Hire, Martin Dunstheimer, Former CFO of TOMS appeared first on MarTech Series.

eCommerce 93

eCommerce Finance MarTech Retail 93

Martech Series

OCTOBER 25, 2022

2022 Hype Cycle for Finance Analytics. 2022 Finance Technology Bullseye Report. “At Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. Syncfusion was also listed as a Sample Vendor in Gartner’s 2022 Finance Technology Bullseye Report. Syncfusion , Inc.,

Finance 63

Finance Cookies MarTech Marketing 63

Martech Series

FEBRUARY 13, 2023

Domenici brings strong expertise in strategic finance, corporate strategy and M&A Cognizant announced the appointment of Nella Domenici to its Board of Directors (the “Board”) as an independent director, effective February 21, 2023. Upon the commencement of Ms.

Finance 87

Finance MarTech Marketing 87

Martech Series

AUGUST 22, 2022

The manufacturing industry alone could benefit from nearly $1 trillion after implementing real-time data, and revenues within the finance and insurance sector could increase by nearly $637 million. UK, France, Germany, Singapore, and Australia) in four key sectors (manufacturing, automotive, finance and insurance, and telecommunications).

Manufacturing 84

Manufacturing Finance MarTech Marketing 84

Martech Series

JULY 26, 2022

DBMETA is a METAVERSE ecosystem project to provide comprehensive business resolutions for Blockchain based e-commerce, advertising, game, and finance industries. Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada. DBMETA to Restructure Business Models for Bloc kc hain Industry.

Real Estate 89

Real Estate Finance MarTech Advertising 89

Martech Series

JUNE 28, 2022

New software powerhouse solves big, complex problems across subscription management, revenue automation, finance digitalization, and compliance. ” He continues, “At Aptitude, we’re problem solvers and innovators and unravelling the intricate webs of finance, revenue, subscriptions, and compliance is our lifeblood.

Finance 66

Finance MarTech Marketing 66

Martech Series

JANUARY 9, 2023

As Deputy CFO, Armstrong oversaw the Treasury and finance functions at Comcast and managed the corporation’s capital formation, capital allocation, credit-related matters, and investment management activities, working closely with the management teams across Comcast Cable, NBCUniversal, and Sky. He earned a B.S.

Finance 90

Finance Entertainment MarTech Marketing 90

Martech Series

JULY 26, 2022

Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the open web, announced it raised $36 million in a new round of equity financing. Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner.

Finance 96

Finance Affiliates eCommerce MarTech 96