Martech Series

FEBRUARY 24, 2023

The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns. Demand forecasting is a commonly utilized machine learning application in supply chain planning, according to a Gartner survey.

Machine Learning 88

Machine Learning Manufacturing Media Retail 88

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech Series

DECEMBER 29, 2022

Under the partnership, the Company will leverage its artificial intelligence (“AI”) driven technology, machine learning-based notification messaging services and intelligent operational analytics, to help Konica Minolta carry out multi-channel user reach and engagement.

Machine Learning 73

Machine Learning Finance Manufacturing Education 73

TechCrunch Ads

JULY 15, 2022

Copysmith last April secured $10 million in financing for its AI-powered “creative content” generation platform. We spoke with Sandhya Venkatachalam, a Khosla Ventures partner specializing in AI and machine learning startups, and Wing Venture Capital partner Zach DeWitt.

Machine Learning 107

Machine Learning Finance Impressions Marketing 107

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% Influencer Marketing Hub 2023) 71.2%

Marketing 139

Marketing Machine Learning Finance MarTech 139

Martech Series

FEBRUARY 27, 2023

The survey was shared with 33 experts drawn from various fields such as finance, big tech, information technology, customer service, law, insurance, medicine, etc. The Tesseract Academy wanted to understand the attitudes and perceptions that ChatGPT has generated, and how it is impacting the workplace.

Machine Learning 77

Machine Learning Information Technology Finance MarTech 77

Martech Series

JUNE 27, 2022

Using machine learning and natural language processing paired with the largest professional captioner workforce in the world, Verbit produces word-for-word transcripts and captions tailored for diverse customers in the education, media, government, finance and corporate sectors.

Machine Learning 80

Machine Learning Finance Education MarTech 80

Martech Series

AUGUST 4, 2022

Autonomous Driving: Help clients implement robotics and machine learning to accelerate autonomous vehicle development. Manufacturing & Supply Chain: Implement AI and machine learning to process supply chain information to track and trace the entire production process with unparalleled efficiency. .”

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

Martech Series

NOVEMBER 17, 2022

The company’s business- and mission-enabling capabilities have been honored with a string of 2022 industry awards including Most Innovative PETs Provider (Pan Finance), Baby Black Unicorn (Cyber Defense Magazine), Best Data Privacy Solution (RegTech Insight USA), and CyberTech100 (FinTech Global). The ZeroReveal® Search 4.0

Machine Learning 89

Machine Learning Finance MarTech Marketing 89

Martech Series

JUNE 22, 2022

Rimando brings nearly seven years’ experience as a data analyst to ArcSpan gained across the mobile gaming, finance, telecommunications, and computer software verticals. ” Marketing Technology News: Data Science: The Foundation of Any Effective Personalized Marketing Strategy.

Machine Learning 87

Machine Learning Retail Audience Finance 87

Martech Series

AUGUST 9, 2022

Powered by AI and machine learning, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they are free of bias or manipulation. The alliance will accelerate the build out and monetization of new Seekr verticals in concert with expanding its global audience and reach.

Machine Learning 87

Machine Learning Finance Audience Search Advertising 87

Ad Wisey

MAY 6, 2022

Artificial Intelligence and Machine Learning. Businesses now use machine learning and artificial intelligence (AI) to study consumer behavior and improve their understanding of what motivates consumers. Machine learning analyzes massive amounts of data that could give businesses insight into consumers’ future behavior.

eCommerce 92

eCommerce Machine Learning Healthcare Food 92

Martech Series

NOVEMBER 1, 2022

Cogwear’s comfortable wearable technology delivers clinical-grade cognitive feedback, powered by nanotechnology sensors, machine learning, and breakthrough science. Marketing Technology News: Does TikTok Continue Collecting Personal Information? “GlassView is a proven best-in-class marketing delivery platform. .”

Marketing 93

Marketing Machine Learning Finance MarTech 93

Martech Series

MAY 31, 2022

The NOI distinctiveness comes from its state-of-the-art machine learning architecture that is co-designed to be scaled up using specialized AI hardware such that Hypefactors’ high-volume live updating global media data stream is enriched with NOIs.

Machine Learning 71

Machine Learning Finance Media MarTech 71

Martech Series

NOVEMBER 9, 2022

This improves access to information by connecting all data sources and applying natural language processing and machine learning to deliver the right information to users at the right time. .” The Allocators Insights app is based on the Squirro Insight Engine.

Machine Learning 76

Machine Learning Finance MarTech Marketing 76

Martech

SEPTEMBER 20, 2021

To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness. Vizit’s visual intelligence technology uses machine learning to analyze millions of images and measure them for effectiveness.

Conversion 120

Conversion A/B Testing Machine Learning Conversion Rate 120

Martech Series

SEPTEMBER 22, 2022

” Zartico’s new financing will be used to grow its engineering and product teams, expand its machine learning, AI and predictive capabilities, acquire new proprietary data sets and expand into new markets such as sports venues, airports and municipalities.

Machine Learning 85

Machine Learning Finance MarTech Marketing 85

Martech Series

AUGUST 31, 2022

Every organization aspires to be data-driven, but not every business team has access to sufficient advanced machine learning capabilities they need to succeed,” said Zohar Bronfman, co-founder and CEO of Pecan. Marketing Technology News: TicketManager Named to List of Best Places to Work SoCal 2022.

Non-Profit 90

Non-Profit Machine Learning Finance Cookies 90

Basis

DECEMBER 1, 2023

FIs can be more involved in their customers’ personal finances at a smaller level like checking and savings accounts, up to major decisions like home and auto loans, financial advice, and retirement planning.

Marketing 52

Marketing Education Finance Machine Learning 52

More About Advertising

FEBRUARY 20, 2023

2023 has been widely hailed as the year of AI, with businesses across the world racing to capitalise on breakthrough innovations in machine learning and natural language processing. The post Scott Ewings: how AI will revolutionise customer experience first appeared on More About Advertising.

Machine Learning 49

Machine Learning Advertising Ad Tech Finance 49

Martech

AUGUST 9, 2022

Because the most common AI model in marketing is machine learning, marketers need to watch for model drift. Here is a sample AI Governance design for an organization taking a centralized approach, common in highly regulated industries like healthcare, finance, and telecommunications: Image: Theresa Kushner.

Marketing 115

Marketing Machine Learning Healthcare Communications 115

More About Advertising

JUNE 29, 2021

But how can AI and machine learning aid the. AI is now an integral part of our lives and as a society awash with data, we rely on AI to process increasingly vast amounts of information. AI helps us determine the best experience and message for us as we socialise, search, shop, travel, and watch.

Machine Learning 64

Machine Learning Marketing Advertising Ad Tech 64

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Customer behavioral patterns Use AI or machine learning to extract from customer data buying patterns, patterns of returns or patterns of usage. I just don’t know which half.” Data imputation. Data standardization.

Marketing 121

Marketing A/B Testing Machine Learning Finance 121

More About Advertising

JUNE 18, 2018

Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming more capable and more able to mimic human behaviour as the technology develops.

Machine Learning 61

Machine Learning Advertising Ad Tech Finance 61

More About Advertising

APRIL 26, 2017

New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the Machines’ agenda in her inaugural IPA speech.

Machine Learning 67

Machine Learning Advertising Ad Tech Finance 67

More About Advertising

JULY 25, 2018

While advanced taxonomy and machine learning techniques existed in the broader technology sector, news brands weren’t using these to improve their readers’ online experience. Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains.

Machine Learning 40

Machine Learning Advertising Media Ad Tech 40

Monetize More

OCTOBER 25, 2022

All your AdSense deductions can be found in your AdSense Account dashboard and at MonetizeMore’s Pubguru dashboard at Finance > Clawbacks. Traffic Cop uses machine learning and fingerprinting algorithms to detect invalid traffic and block it from viewing and clicking on your ads.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

Chief Martech

JANUARY 14, 2023

And partly due to the glut of martech companies that have flooded the market over the past decade that are now playing lightning rounds of musical chairs, Squid Game -style, as ops and finance teams rationalize and optimize their Falstaffian tech stacks. Those skeptics are not wrong. 2023 is going to be a rough year for many martech firms.

MarTech 136

MarTech Non-Profit AutoMobile Machine Learning 136

Martech

JANUARY 25, 2022

With so much sensitive information involved in finances, brands need tools that can safely handle customer data. CRMs can offer banks and financial institutions custom solutions to ensure their customers’ finances are secure throughout each stage of the process. Banking and financial services. Healthcare providers.

Marketing 98

Marketing Communications Healthcare Finance 98

Ad Monsters

JUNE 17, 2022

For the past 20 years, she has established innovative platforms while in leadership roles in strategy, operations, new ventures, and finance at Warner Media, Morgan Stanley, Mercer Management Consulting, and Essence Communications. consumer base – the multicultural market. Director, Data Science, Xandr.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

VideoWeek

APRIL 5, 2024

The Week in Tech Cadent Announces $324 Million AdTheorent Acquisition Cadent, an advanced TV specialist, has announced it will acquire AdTheorent, a machine learning-driven programmatic advertising company, for around $324 million.

Ad Tech 59

Ad Tech Media Agency Audience 59

Media Math

OCTOBER 3, 2022

Read more in MediaMath Blog Stop Financing Misinformation and Disinformation Fueling Chaos. . Read more in MediaMath Blog on Project Purpose Drive Advertising. The importance of this position became even clearer with the events of January 6. Combatting The Rise of Misinformation and Disinformation .

Advertising 52

Advertising Machine Learning Finance Media 52

The Ad Tech Blog

OCTOBER 4, 2023

However, determining the exact stage of AI development with precision can be challenging due to the multiple dimensions and varied applications of AI technologies: Irruption: The irruption phase might be associated with the rise of machine learning and, more specifically, deep learning around the 2010s, capturing the world’s attention.

Machine Learning 130

Machine Learning Healthcare Manufacturing Finance 130

Martech Series

JULY 26, 2022

Finance and Technology Industry Veteran and Driving Force Behind the Creation of the Campaign Measurement Platform, a Revolutionary Industry Solution, to Lead the Company. We have an enormous opportunity in front of us to leverage artificial intelligence and machine learning to develop a comprehensive solution that marketers come to rely on.

Machine Learning 82

Machine Learning Finance MarTech Advertising 82

Martech Series

NOVEMBER 7, 2022

addresses the manual practice and high cost of Accounts Payable processing, using artificial intelligence and machine learning technology to automate and simplify the payables process for operations and finance teams. .” AP Workflow Automation – apworks.ai.

Machine Learning 74

Machine Learning Media Advertising Marketing 74

VideoWeek

JULY 18, 2022

The acquisition would provide a significant boost for DAZN, which is still rebuilding following its pandemic-led dent to its finances, which forced it to delay the global rollout of its streaming service. Eleven Sports holds key sports rights in Europe, including F1 in Poland and the UEFA Champions League and Premier League in Portugal.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Single Grain

JUNE 22, 2023

We’ll delve into the benefits of AI-generated sales content, AI-driven sales forecasting, sales intelligence, and machine learning for sales effectiveness. Machine Learning: Machine learning is a whole other topic, but essentially, it uses the data that NLP interprets to “teach” itself about future actions.

Machine Learning 52

Machine Learning Conversion Conversion Rate Healthcare 52