Single Grain

NOVEMBER 1, 2023

In a new era where artificial intelligence is increasingly becoming a cornerstone of digital strategy, questions around AI regulation, especially in highly sensitive sectors like healthcare and finance, are growing louder. The answer lies in the potential risks involved. This is not as far-fetched as it sounds.

Healthcare 103

Healthcare Finance Machine Learning Impressions 103

Martech Series

OCTOBER 24, 2022

To finance the rapid growth of the company, Spiny announced its first institutional round of funding led by Nashville Capital Network (NCN). I’ve been extremely impressed with the Spiny team. Publishers are eager for data solutions and software to accelerate growth and maximize revenue without the large technical overheads.

Ad Ops 75

Ad Ops Machine Learning Finance Audience 75

Single Grain

OCTOBER 12, 2023

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. A16z not only reports on the latest in AI and machine learning, but comes to a deeper understanding of how this technology affects us now and how it will change our society.

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 110

Marketing Machine Learning ROI Cookies 110

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. That said, marketers can use KPIs like video completion rate (VCR), impressions delivered, and cost per completed view (CPCV) to measure and report on the area that CTV ads excel in: brand awareness. billion by 2024, and account for 7.6%

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Single Grain

AUGUST 30, 2023

For instance, in my ad agency, Single Grain, we have diverse teams: sales, marketing, finance, operations, etc. Proven experience in AI, machine learning or related areas. When interviewing potential candidates, look for those who have made impressive strides with AI. Take sales as an example. Master’s degree preferred.

Machine Learning 52

Machine Learning Finance Impressions Communications 52

VideoWeek

JANUARY 13, 2023

FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97 The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. That’s some pretty impressive reach. No one understands that better than NerdWallet , a personal finance company that has built a powerful brand around basic financial education.

Pop-Up 140

Pop-Up Education Entertainment Audience 140

Single Grain

MARCH 18, 2020

Since then, each update, coupled with machine learning and artificial intelligence advances, has changed the way Google evaluates content. You might have to give a few contextual backlinks in return, but it’s a sweet deal for the authoritative content with which you’ll impress Google.

SEO 144

SEO Pop-Up Machine Learning Finance 144

Single Grain

OCTOBER 20, 2020

Pretty impressive. The EIF (European Investment Fund), which supports entrepreneurship and innovation, and has been financing small businesses in the EU and beyond for 25 years, put together what could have been a very dry white paper. 1) Interactive Infographics. Today, 40.2% 2) CodinGame.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

DECEMBER 6, 2019

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). Predictive analytics is the practice of using data mining, predictive modeling and machine learning to identify patterns and attempt to predict the future.

Marketing 145

Marketing SEO Conversion Audience 145

VideoWeek

AUGUST 18, 2023

Nano’s consumer intent algorithm uses consumer journey data, on-page contextual analysis and machine learning technology in a cookieless environment. Revenue per thousand impressions was reportedly up by 83 percent in June compared with January, thanks to the change. The Week For Brands & Agencies Dentsu Reports 4.7

Ad Tech 52

Ad Tech Audience Agency Media 52