Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. The downside, as media buyers know, is that this fragmentation makes it difficult to track conversions. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. billion by 2024, and account for 7.6%

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Ad Monsters

JUNE 17, 2022

Morgan’s expertise in strategic marketing, PR, Social Media campaigns, cultural communications, marketing ops, sales enablement, and training are crucial to driving awareness, engagement, and customer journeys resulting in conversion. Christine Jennings has quite an impressive resume. Sheila Marmon. CEO, Mirror Digital.

Ad Tech 100

Ad Tech Media Real Estate Communications 100

Martech

JANUARY 25, 2022

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. With so much sensitive information involved in finances, brands need tools that can safely handle customer data. It can also help them set goals and provide the product updates customers need.

Marketing 96

Marketing Communications Healthcare Finance 96

VideoWeek

AUGUST 18, 2023

Nano’s consumer intent algorithm uses consumer journey data, on-page contextual analysis and machine learning technology in a cookieless environment. Revenue per thousand impressions was reportedly up by 83 percent in June compared with January, thanks to the change. The Week For Brands & Agencies Dentsu Reports 4.7

Ad Tech 52

Ad Tech Audience Agency Media 52

Single Grain

OCTOBER 12, 2023

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. A16z not only reports on the latest in AI and machine learning, but comes to a deeper understanding of how this technology affects us now and how it will change our society.

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. MRP Prelytix is an enterprise-class predictive ABM platform. The platform consumes 1.5

Marketing 108

Marketing Machine Learning ROI Cookies 108