Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. message in response to AI and machine learning. Video content also has exceptional shareability.

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

Single Grain

OCTOBER 20, 2020

Pretty impressive. Take a look at how these brands succeeded when using these types of interactive content: 1) EIF. The EIF (European Investment Fund), which supports entrepreneurship and innovation, and has been financing small businesses in the EU and beyond for 25 years, put together what could have been a very dry white paper.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

DECEMBER 6, 2019

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). Optimizing for voice search is a great way to spread brand awareness, but how is that going to convert into sales? Constant engagement with followers.

Marketing 145

Marketing SEO Conversion Audience 145