article thumbnail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising generates the majority of both mobile and desktop revenue.

article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Predictive analytics is the practice of using data mining, predictive modeling and machine learning to identify patterns and attempt to predict the future. Here’s what we can expect: Improved mobile data coverage (a boon for mobile marketers). 26) Big Data and Deep Learning. of mobile searches and 34.4%

Marketing 145