Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! And the consequences are dire.

Marketing 102

Marketing SEO Mobile Search ROI 102

InMobi

MAY 21, 2019

12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. By 2020, that will likely drop to 12 minutes daily. There are more than 8.9

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

VideoWeek

DECEMBER 9, 2022

Microsoft has recently considered building a “super app”, incorporating shopping, messaging, news and search services, The Information reported on Tuesday. The idea was to loosen Google and Apple’s grip on the mobile search market, suggested the report. Microsoft has given no comment on the plans.

Food 52

Food Ad Tech Media Agency 52

Single Grain

JUNE 5, 2023

Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising generates the majority of both mobile and desktop revenue.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JANUARY 16, 2023

How Zero Search Volume Keywords Can Generate a Ton of Traffic. Mobile SEO Stats. Google has 94% of the mobile search engine market share. Therefore, optimizing your site for Google is crucial to acquire organic traffic from mobile devices. Finances Online ). 80% of local searches convert. ( Webfx ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

DECEMBER 6, 2019

VSEO (voice search engine optimization) can give you an enormous competitive advantage (of course, this is only good news for one brand…). of mobile searches and 34.4% of desktop searches now resulting in “zero-click search” results. This trend is growing, with 62.5%

Marketing 145

Marketing SEO Conversion Audience 145