Adweek

MAY 28, 2025

Disney campaign showcases series such as Hannah Montana, Lizzie McGuire, andThe Golden Girls.

174

174

Seth Godin

MAY 28, 2025

Pop songs are 200 seconds long because the mechanical properties of 78 and 45 rpm records can deliver one song with decent fidelity of that length. They can’t handle ten minutes, and one minute is too short to charge for. The number of books carried by a local bookstore was the right amount to balance paying the rent and satisfying most customers.

Audience 83

Audience Media 83

Martech

MAY 28, 2025

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. Providers have taken different approaches, separately defining and capturing attention. Marketers are left to navigate the differences and determine what aligns with their objectives. With so many methodologies in play, the industry has lacked a standard foundation.

Viewability 92

Viewability Impressions Marketing Media 92

VideoWeek

MAY 28, 2025

Over the last six months, mobile ad tech firm AppLovin climbed to the top of the ad tech pack on the strenth of its AI-driven mobile monetisation platform. Now CTV ad tech business tvScientific is looking “to do what AppLovin has done” but on TV, bringing an outcomes-based model to CTV environments. The US-based company raised $25.5 million in a Series B funding round earlier this year, which Jason Fairchild, Co-Founder and CEO of tvScientific, says will fuel the development of its o

Ad Tech 40

Ad Tech Retail Mobile Ads Education 40

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 28, 2025

The Publicis agency's appointment marks the end of the coffee brand's almost two-decade relationship with McCann.

Agency 275

Agency Advertising 275

PubMatic

MAY 28, 2025

At our recent EMEA Customer Advisory Forum event, I had the opportunity to sit down with media analyst Ian Whittaker for a wide-ranging conversation on the state of advertising, the power of TV and streaming, and the structural shifts reshaping our industry. His central message was both timely and provocative: the biggest threat to premium video isnt YouTube, AI, or measurement gaps – its a loss of confidence among those who create, distribute, and monetise it.

Advertising 59

Advertising Entertainment Conversion Audience 59

Martech

MAY 28, 2025

The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Many of the May updates involve the new Email Designer , which was unveiled earlier this year. Here’s a closer look at the May 2025 Adobe Marketo Engage updates: Template compatibility for email designer : If you had email templates from the classic email editor, there’s good news: they will now be compatible with the new Email Designer.

MarTech 67

MarTech Marketing 67

Adweek

MAY 28, 2025

WhatsApp users can make video and audio calls with up to 32 people.

Media 241

Media 241

illumin

MAY 29, 2025

Automotive marketing doesnt have to be a drag. Here are a few tips to ensure your automotive ad strategies are driving sales and conversions. In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers.

Advertising 59

Advertising Conversion Conversion Rate Audience 59

Playwire

MAY 28, 2025

Key Points Ad curation has triggered a major power shift across the programmatic ecosystem , fundamentally altering how business gets done Traditional roles between DSPs, SSPs, and publishers are blurring rapidly as each player fights for position and revenue Understanding this power struggle helps publishers make strategic partnership decisions to avoid being left behind The winners in this new landscape will be those who add unique value through data and relationships, not just extract fees

Advertising 52

Advertising 52

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Advertising

Exchange Wire

MAY 28, 2025

In todays digest, we look at RedBirds agreement to acquire the Telegraph newspaper group, the latest in the UK's AI sector, and Alibaba's Taobao Instant Commerce Portal surpassing 40 million daily orders. RedBird to Acquire Telegraph A consortium led by RedBird Capital [.] The post Digest: RedBird to Acquire Telegraph; European Alliances and Copyright Challenges in the UK AI Sector appeared first on ExchangeWire.com.

eCommerce 52

eCommerce 52

Adweek

MAY 28, 2025

HOKA is bringing mountain trails to the heart of New York City.

Retail 287

Retail Marketing 287

More About Advertising

MAY 28, 2025

Accenture Song CEO David Droga is stepping down on September 1st. Hes been in the role for four years, having sold his agency, Droga5, to the consultancy for $475m in 2019. Droga will stay at the company as vice-chair, keeping his hand in with some clients and advising in a more strategic role. He will … The post David Droga steps down at Accenture to catch my breath first appeared on More About Advertising.

Agency 40

Agency Advertising 40

Seth Godin

MAY 26, 2025

Data becomes information when at least one of two related things are true: We learn something for next time We make different decisions or take new actions If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and confuses us. Breaking news is up to the recipient.

93

93

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Martech

MAY 28, 2025

Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is aimed at giving marketers better tools for orchestrating AI-powered customer journeys contributing to revenue growth. Terms of the deal were not disclosed. “AI fundamentally changes how brands operate digitally,” Gregg Johnson, CEO of Invoca,” said in a release. “The combination of Symbl.ai’s advanced technology and Invoca’s established leadership

Conversion 67

Conversion ROI MarTech Marketing 67

Adweek

MAY 28, 2025

The language you speak shouldnt keep you from receiving the information you or your family need to stay safe, then-FCC Chair Jessica Rosenworcel said in January.

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229

Rob Campbell

MAY 29, 2025

The Colenso strat team are kinda like busses. None leave for years, and then 2 leave within a month. Add then Lizzie goes off on maternity leave soon so that makes 3. Christ almighty thats more than the total number of strategists who have left in the 4 years Ive been here. But like Martin before her , Augustine is going for all the right reasons.

Conversion 64

Conversion Advertising Marketing 64

Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. Brands are shifting away from overdependence on paid channels, whose performance, cost, and predictability have become increasingly unstable, toward digital properties and assets they can fully control.

Media 59

Media SEO Marketing Healthcare 59

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

VideoWeek

MAY 28, 2025

UK-based agency group WPP announced this afternoon it is rebranding its media unit GroupM as WPP Media. Rumours first emerged that WPP was planning to sunset the GroupM brand a few weeks back, as internal memos discussing internal reorganisation leaked to the press, and news emerged of layoffs relating to the restructure. The rebrand brings WPP’s naming conventions more in line with its competitors such as Publicis, which organises its media agencies under Publicis Media, and Omnicom, whos

Media 52

Media Agency Marketing 52

Adweek

MAY 28, 2025

Roth takes over for Bill Jartz, who retired last week after more than four decades with the station.

Affiliates 254

Affiliates 254

Martech

MAY 28, 2025

At the start of summer 2025, the general public is talking about generative AI as if it has superpowers, as if Skynet is coming online in seconds (that’s a Terminator reference, for those born later than, well, me). Marketers, however, know genAI can’t take us to the moonbut they might create an excellent picture of it. GenAI is still far from perfect.

SEO 89

SEO ROI MarTech Conversion 89

Digiday

MAY 26, 2025

No apocalypse yet: Googles March core update has brought manageable search traffic dips for some publishers, with AI Overviews dragging and Discover picking up some slack. Googles rollout of its generative AI search experience , AI Mode, in a new tab last week has stoked referral concerns, but for now, search traffic remains relatively stable, according to four publishing execs.

Media 56

Media Marketing 56

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

VideoWeek

MAY 27, 2025

At last week’s Interact conference in Brussels, IAB Europe released the latest edition of its AdEx Benchmark report, covering ad spend and trends across Europe in 2024. The report, now in its nineteenth year, has become one of the most reliable resources for charting state of Europe’s digital advertising industry, and the headline figures were strong.

Retail 52

Retail Banner Media ROI 52

Adweek

MAY 28, 2025

The networks went into the holiday weekend with some positive momentum.

166

166

Bhatnaturally

MAY 26, 2025

Every week, I attempt to share a curated list of clutter-breaking creatives. Just being noticed (and not ignored) is the first and most important task of an ad. Unfortunately, a majority of the ads don’t pass this test. Here are a few ads which caught my eye this week: WhatsApp, Toblerone and more. WhatsApp: not [.] The post WhatsApp, Toblerone, Lacoste and more: top creative ads of the week appeared first on Bhatnaturally.

Advertising 69

Advertising 69

More About Advertising

MAY 28, 2025

After being caught on the back foot by a series of leaks, WPP Media is now official. And here’s what they say: WPP Media launches as fully integrated, AI-powered media company Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. Reflecting growing demand from … The post WPP tries to get on front foot outlining plans for new WPP Media first appeared on More About Advertising.

Media 59

Media Advertising Ad Tech Finance 59

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Single Grain

MAY 27, 2025

Generic content doesn’t capture attention. As a result, personalized articles have become essential for businesses seeking meaningful audience connections. Artificial intelligence has made this process more scalable and efficient. 71% of organizations now regularly use generative AI in at least one business function, reflecting its growing importance in modern marketing operations.

Marketing 52

Marketing Machine Learning Conversion Rate Audience 52

Adweek

MAY 28, 2025

Brands must now encode their advantages in formats that AI can process while preserving the distinctiveness and emotional resonance that ultimately matters to humans.

eCommerce 237

eCommerce 237

Digiday

MAY 29, 2025

Accenture Song is in for change, as its leader and creative power, David Droga, steps upstairs to the parent company Accentures corner office as vice chair. Droga, considered by many to be one of the last of a generation of creative agency leaders, is being replaced by Ndidi Oteh, whos been running Accenture Songs Americas unit for the last 17 months but is a longtime Accenture vet.

Agency 43

Agency Media Marketing 43

Martech

MAY 27, 2025

There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Its digital targeting functionality. CTV isnt yet a stand-alone revenue driver. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts.

Retargeting 91

Retargeting CPA CPM Audience 91

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing