Frequence

FEBRUARY 8, 2022

Programmatic buying has leveled the playing field and allowed small businesses to compete with big-name brands – all while removing the friction that was previously required to buy targeted digital video ad space.

Ad Space 52

Ad Space Display Advertising Video Ads Advertising 52

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

Ad network 52

Ad network Mobile Ads Non-Profit Banner 52

Basis

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Video Ads 78

Video Ads Retail eCommerce Ad Space 78

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. What factors affect RPM?

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. However, including both video and display ads on a website helps diversify their revenue streams.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served? interstitial and banner).

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Brid.tv

MARCH 28, 2023

In a way, programmatic direct advertising is similar to old-school ad selling. Advertisers and ad space owners meet, negotiate conditions and prices, and sign contracts. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. What factors affect RPM?

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders. PWN Games.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Brid.tv

APRIL 3, 2023

A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space. For instance, if the floor price for a video ad is set at $2.00 or more per thousand impressions can purchase that ad space.

Header Bidding 84

Header Bidding CPM Fill rate A/B Testing 84

AdvertiseMint

FEBRUARY 7, 2024

The Facebook Ads Manager offers diverse Facebook ad formats to suit different needs. Pick the ad format that aligns with your message, from eye-catching image ads and engaging video ads to dynamic carousel ads and simple text posts. Additionally, the message is crucial.

Impressions 52

Impressions Audience Video Ads Brand Awareness 52

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

Advertising 120

Advertising Marketing Ad Exchange Retail 120

Automatad Inc.

APRIL 7, 2024

As a publisher, optimizing ads to improve attention leads to massive benefits. Advertisers prefer attention: Ad inventory that gets a lot of attention has a high buyer demand. Nowadays, advertisers are even grading the ad spaces on sites to infer the degree of attention their ad will get and its subsequent outcomes.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Automatad Inc.

NOVEMBER 16, 2023

Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed ad space. The buyer has to buy the ad space designated for them at a fixed price. Here, the buyer is not obligated to buy the ad space, and you are not obligated to reserve the inventory for them while negotiating.

CPM 52

CPM Viewability Ad Server Ad Space 52

Monetize More

MAY 20, 2023

They focus on providing a great experience for users while using a wide range of ad types from different exchanges and other ad networks. Anyclip AnyClip’s Luminous X video player helps publishers access direct-sold video ads through an AI-powered video player. Click here to sign up for West Seven Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Native Ads. Marketplace 2. Australia $11 $6.5

Advertising 54

Advertising CPM Mobile Ads CPC 54

SODP

MAY 22, 2023

Let’s shed some light on digital advertising to understand how ad-based revenue models support publishers’ content creation efforts. What Is Ad Revenue? Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Brid.tv

JANUARY 2, 2023

For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 On the other hand, rewarded video ads can earn around $12–$13. Ad Format Rewarded Video Ads Interstitial Ads Banner Ads Android $13 $10.2 Monetize your video ad inventory with a reliable video ad provider.

Advertising 52

Advertising Conversion Rate Banner Video Ads 52

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Here’s how publishers can maximize their Q4 revenue.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

JUNE 13, 2023

Instead of traditional methods where advertisers negotiate directly with publishers, programmatic advertising relies on algorithms and technology to match ads with available ad spaces in real-time. This automated process allows for more efficient and targeted ad placements.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. Using it, they can find the most relevant publishers and deliver their ads to the right audiences. A user visits a publisher’s website; 2.A

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

JUNE 23, 2020

Independent ad viewability verification is now integral to any mobile in-app campaign. Meetrics is one of the first measurement vendors to be certified by the Media Rating Council for the measurement of display and video ad viewable impressions. ” Trust and transparency are core to the foundation of InMobi Exchange.

Viewability 52

Viewability Ad Space Impressions Video Ads 52

AdvertiseMint

FEBRUARY 22, 2024

How the Facebook Ad Auction Works Facebook ad pricing operates on an auction-based system, much like a bidding war. Advertisers compete for ad space by placing bids based on their budget and targeting preferences. The highest bidder gets their ad displayed to the intended target audience.

CPC 52

CPC CPA CPM Impressions 52

Brid.tv

DECEMBER 23, 2022

For instance, rewarded video ads are great for mobile game monetization , but they’re probably not the best choice for news portals. Let’s take a quick look at the most common in-app ad formats. In-App Ad Formats. Video ads can show up within a video stream (these are called instream video ads).

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. This type of advertising is known as rewarded video, and it has become increasingly popular in recent years.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Adtelligent

DECEMBER 29, 2020

This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. .”

Advertising 52

Advertising Ad Space Audience Education 52

InMobi

SEPTEMBER 15, 2016

In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever changing mobile tech industry. Why do you rely on video ads to monetize your game?

Conversion Rate 52

Conversion Rate Video Ads Ad Space Mobile Ads 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. However, for best results, you can also seek the help of an ad monetization partner.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. However, for best results, you can also seek the help of an ad monetization partner.

Viewability 52

Viewability CPM Fill rate Impressions 52