Lemonads

JULY 4, 2021

Do you want to run effective food ads? In this article, we will tell you how to make sure you are running effective food ads and how to optimize your food campaigns. According to Statista, Only in the US, the food and kindred industry spent 54 billion dollars in advertising in 2019. What is your audience?

Food 52

Food Affiliates Audience Cookies 52

MNTN

OCTOBER 17, 2022

This signals a big opportunity for all industries even if you don’t sit within the traditional Halloween wheelhouse of costumes, candy and decorations—auxiliary verticals like food and beverages and retail stand to benefit, too. Audience Name: Halloween Shoppers. Audience Provider: Cubiq. Audience Provider: Cubiq.

Audience 52

Audience Entertainment Food Retail 52

Martech

JUNE 26, 2023

Even when assessing an audience in the aggregate, you must accurately understand the interplay between internal and external drivers of behavior. How about a face in a random place, such as a wall or a piece of food? The post How cognitive biases prevent you from connecting with your audience appeared first on MarTech.

Audience 109

Audience Food Marketing MarTech 109

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. But they don’t cater to audiences which opt out of all advertising-related use of their data.

Cookies 65

Cookies Audience First-Party Cookies GDPR 65

Playwire

NOVEMBER 13, 2023

Key Points Quality Content is Key : Before turning your attention toward any monetization options, focus on creating high-quality, engaging content and building a loyal audience. Offer Gated Content: Once you’ve established a loyal audience, consider offering premium, value-added content.

Food 52

Food Affiliates Audience 52

RevX

AUGUST 17, 2021

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find their right audience. Food delivery services have grown immensely in the past five years, and that growth hasn't slowed down even during the pandemic. Increasing orders, not just new users.

Food 52

Food Advertising Retargeting Non-Profit 52

Digital Turbine

JULY 18, 2022

In this edition of Mobile Monday, we’re covering Netflix’s upcoming announcement on earnings and adding an ad-supported tier, more brands targeting the gaming audience, and the change in consumer spend in gaming and non-gaming apps. Recognizes Power of Gaming Audience. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Food Education Ad Tech 98

Adweek

DECEMBER 7, 2022

Video food network Tastemade together with Kellogg's Corn Flakes have launched a campaign and competition, "Baking a Difference." The campaign calls for five bakers to compete for the best holiday cookie recipe, part of the media company's goal to inspire its audiences to take action from its content.

Food 238

Food Cookies Audience Media 238

Digiday

JANUARY 17, 2023

Marketers behind health food brands like Caulipower, Deux and Future Farm are working to be part of consumers’ push to eat healthier this year. ” Deux is one on a roster of health food brands that are trying to build awareness in January and take advantage of the buzz surrounding New Year’s resolutions.

Food 69

Food Marketing Conversion Retail 69

Rob Campbell

FEBRUARY 2, 2023

So despite leaving more bowls of water and food to keep an army going for a year, I still wanted to know she was doing OK … which is where my love of gadgets comes in. And for people who don’t know what the hell I’m trying to say, it’s this: Listen to your audience more than your ego.

Audience 81

Audience Impressions Food Marketing 81

Adweek

AUGUST 30, 2022

On this week's episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne.

Audience 246

Audience Marketing eCommerce Food 246

MNTN

SEPTEMBER 14, 2022

Consider the following specialized audience segments to target in your next advertising campaign: Approach: Travel’s Biggest Fans. Segment name: Travel Enthusiasts Audience provider: Bombora Why to target this audience: They may be well acquainted with all things travel, but this group shouldn’t be overlooked when it comes to advertising.

Audience 52

Audience Food Advertising 52

MNTN

SEPTEMBER 14, 2022

Consider the following specialized audience segments to target in your next advertising campaign: Approach: Travel’s Biggest Fans. Segment name: Travel Enthusiasts Audience provider: Bombora Why to target this audience: They may be well acquainted with all things travel, but this group shouldn’t be overlooked when it comes to advertising.

Audience 52

Audience Food Advertising 52

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.

Food 104

Food Audience Conversion MarTech 104

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. The Discovery Channel itself and sibling channels like Animal Planet, TLC and the Food Network, are familiar in the U.S. establishing one streaming service name globally.

Audience 109

Audience Marketing Pop-Up MarTech 109

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. For every sweater submitted, The Food Group will donate 10 meals to Feeding America.

MarTech 106

MarTech Food Cookies Audience 106

AdExchanger

OCTOBER 22, 2023

I’m senior editor James Hercher, and this week we examine a few new-age food and drink companies as they make the jump from DTC brands to retail product sellers. DTC brands bring sharpened audiences and keyword targeting to search-based grocery platforms. Welcome to the AdExchanger Commerce newsletter.

Retail 113

Retail Food Audience 113

Digiday

SEPTEMBER 12, 2022

After 90 years of slinging its iconic sliders, Atlanta-based fast food chain Krystal is looking for new ways to not just boost brand awareness, but retain relevance with each new generation of customers. He’s a great partner for us to be able to talk to an audience that we’ve never been able to reach before.

Food 61

Food Brand Awareness Audience Conversion 61

InMobi

MAY 15, 2020

Charting The Growth of Third-Party Food and Grocery Delivery Apps This type of grocery shopping has been especially popular of late, led by strong brand recognition for top players alongside the brand-agnostic nature of shopping it provides. For starters, the post-COVID audience is more likely to be female.

Food 52

Food Shipping Audience Communications 52

Digiday

APRIL 23, 2024

As a departure from typical B2B case studies, the series infused cinematic flair into tales of entrepreneurs from Nyssa, Iya Foods and EQUO. The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach.

Brand Awareness 73

Brand Awareness Marketing Food Media 73

Digiday

FEBRUARY 13, 2024

The shortlist entries share a common theme: creating content that resonates with audience interests and investing in partnerships to reach new markets. The brand partnered with food icon Big Zuu to provide meal inspirations, pairing Pepsi MAX with simple recipes that can be made quickly during the 15-minute halftime.

Food 78

Food Audience Media Marketing 78

Martech

SEPTEMBER 22, 2021

Merchants that sell alcohol or pet food, for example, saw sales soar. billion in 2020, with sales of pet food and treats reaching a record $42 billion, according to Pet Food Processing magazine. A rising tide like what we saw in alcohol and pet food sales likely did raise all boats in those industries. Tidal shift.

Food 100

Food Non-Profit Marketing Audience 100

VideoWeek

DECEMBER 9, 2022

In this week’s Week in Review: Amazon launched a new vertical video feed, Reach announces plans to expand into America, and the UK government delays its junk food ad ban. Eventually it will launch a new.com address for all three, which will be geared specifically towards US audiences. Junk Food Ad Ban Delayed Until 2025.

Food 52

Food Ad Tech Media Agency 52

Digiday

APRIL 23, 2024

As a departure from typical B2B case studies, the series infused cinematic flair into tales of entrepreneurs from Nyssa, Iya Foods and EQUO. The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach.

Brand Awareness 59

Brand Awareness Marketing Food Audience 59

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. Clothing, electronics, food and food delivery were the most popular products purchased through shoppable ads. The connected future.

Food 115

Food Electronics MarTech Audience 115

Adweek

MARCH 18, 2024

K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture behind the pop.

Audience 332

Audience Food 332

Seth Godin

AUGUST 30, 2023

We see that people generally like food without meat, but when it’s labeled as a particular sub-category, they avoid it. Consider that in other studies, researchers have shown that when food without meat is listed as the default option, far more people will choose it. It didn’t really matter which kind, simply that it was normal.

Food 86

Food Audience Marketing 86

Ad Rants

DECEMBER 1, 2022

For example, if you're running a restaurant business, posting about cryptocurrency isn't a good move simply because it's not relevant to your niche and audience. Identify your target audience. Knowing the audience is essential because it will help you know what type of content they want to watch. Add a call-to-action.

Media 239

Media Audience Conversion Rate SEO 239

Ad Monsters

MARCH 17, 2023

Audience Taxonomy, leveraging consistent and standardized behavior inputs. This solves for inconsistencies such as publisher A defining a food-lover as someone who visits pages on restaurant reviews and chef profiles twice in 60 days while publisher B defines a food-lover as someone who views one piece of recipe content over 90 days.

Cookies 98

Cookies CPC Food Audience 98

AdvertiseMint

AUGUST 24, 2023

It has also transformed how top brands interact with their audience. If you’re interested in how businesses are connecting with their audience via TikTok, you’re in the right place. TikTok’s demographics and audience behavior. Encourage your audience to participate in creating content related to your brand.

Marketing 98

Marketing Fashion Entertainment Food 98

Rob Campbell

SEPTEMBER 17, 2023

Where the majestic charm and wry humour not only treats the audience with intelligence, but communicates price in a way you see value both in the product and the company selling it. Regardless of the audience ‘segment’ Regardless of whether it’s selling food or their loyalty scheme. Regardless of the item.

Communications 70

Communications Food Audience Retail 70

Adweek

JANUARY 30, 2024

Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of "bold." Having introduced the platform "For the Bold" in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become "For the Bold.

Audience 297

Audience Food Marketing 297

Digital Remedy

NOVEMBER 30, 2023

But how do you cut through the clutter and ensure that you’re #1 in your target audience’s thoughts in such a highly saturated playing field? And 70% of consumer food and product manufacturers indicated this year to be more stressful than the past 5 years. Supply Chain Concerns Continue The war for shelf space is on.

Food 105

Food Retail Shipping Audience 105

AdvertiseMint

AUGUST 10, 2023

Here are some clear advantages: Wide audience reach: TikTok boasts a vast and diverse user base that spans the globe. Businesses can craft engaging, short videos that resonate with their target audience. This allows small businesses to humanize their brand, connect genuinely with their audience, and build a loyal customer base.

Food 52

Food Fashion Audience Media 52

Ad Rants

FEBRUARY 28, 2023

The content is highly linkable and SEO-driven, meaning audiences are more easily finding the content. Deux, for example, a plant-based food company that creates better-for-you cookie dough, was established in 2020. Digital PR provides value to consumers, which is why many individuals come across these campaigns without realizing it.

Marketing 187

Marketing SEO Food Public Relations 187

Adweek

DECEMBER 1, 2023

But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to optimize his eating game. As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. In the entertainingly silly "Tastebud Training," McHale and his physically jacked and tatted "tastebud trainer,".

Entertainment 306

Entertainment Audience Food 306

Adweek

NOVEMBER 7, 2023

However, for their new campaigns, both brands are speaking the same language--Spanglish--and to the same audience: bicultural U.S. Latines, and Diageo Scotch whisky brand Buchanan's appear to come from two different worlds. Latines known as "the 200%," who identify as 100% Hispanic and 100%.

Audience 297

Audience Food 297