Ad Monsters

NOVEMBER 16, 2022

Primarily, it benefits buyers with the ability to retarget hopeful customers across the open web. At the same time, Seller Defined Audiences (SDA) has become one of the go-to concepts that the industry is starting to wrap its collective head around as a cookie replacement. Bridging the Gap.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Basis

JANUARY 24, 2024

Marketers can then use a customer data platform (CDP) like LiveRamp to turn that data into audience segments for ad targeting and to find lookalikes of existing customers. Geotargeting a relevant location is another cookieless solution that is ideal for prospecting, as it can make locals and travelers aware of nearby food and drink options.

Advertising 59

Advertising Marketing Cookies Retargeting 59

Basis

MAY 9, 2022

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Geo-targeting campaigns. Feed-based product campaigns. Sequential storytelling. Vertical : Retail & E-commerce.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

InMobi

OCTOBER 7, 2019

How can they provide their message to the right audience and deliver a great brand experience? In fact, both Lenovo and Cars.com have used consumer surveys pushed out through apps to gain a deeper understanding of their audiences and market positions. But what does this mean for marketers?

Marketing 52

Marketing Viewability Food Rich Media 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Basis

SEPTEMBER 16, 2022

By pairing thoughtful, timely messaging with other strategies—such as retargeting key audiences across channels —brands can ensure that consumers are getting the right message, in the right way, at the right time. The ad concludes with a quick mention of affordability: “real healthy food, at real affordable prices.”

Food 80

Food Video Ads Retargeting Ad Tech 80

MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale? SEO and SEM.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

RevX

NOVEMBER 7, 2022

From audience segmentation to campaign optimization and reporting, it is designed to be precise, scalable, customizable, and highly-efficient. Reaching the right audience in the right context is key to a successful advertising strategy. After all, every environment has a certain story, inciting a specific action from your audience.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Martech

JANUARY 11, 2022

In April we decided we needed to find a way to stay connected with our potential audiences at a consumer level, but also to stay connected with our industry partners, including airlines, tourism and media partners.”. In March 2020, Tourism Ireland paused its paid media advertising. “At

Marketing 99

Marketing Data Management Platform Retargeting Media 99

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JUNE 15, 2020

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. 3) Allocated the Budget to the Most Relevant Audiences.

Food 105

Food eCommerce Retargeting Conversion 105

InMobi

JANUARY 10, 2019

Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S. In short, if you’re not advertising through apps and in-app advertising platforms, then you’re probably not reaching your target audience at all. 6) Has Your App Developed an Audience Yet?

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Martech

MAY 2, 2024

A food delivery app measured 23% app re-engagement and 6% app reinstall rate following exposure to a recent Super Bowl ad, the company shared from the NewFronts stage. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP.

Retargeting 92

Retargeting Audience Ad Exchange Food 92

MNTN

FEBRUARY 15, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times.

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. After you have familiarized yourself with your ads manager and before we get to creating your first TikTok ads campaign, you need to set up your pixel, assign your account ID and, if needed, set up your audiences. …from the custom audience you created.

CPM 133

CPM Conversion Audience CPC 133

Single Grain

JUNE 26, 2019

Most ad funnels start with a general audience and use retargeting campaigns to deliver increasingly segmented ad campaigns to increasingly warm audiences. Simple and likely retargeted based off of views of the first video. Most ad funnels start with some segmented audiences and go from there.

Retargeting 105

Retargeting Banner Audience A/B Testing 105

Single Grain

SEPTEMBER 18, 2019

Plenty of email software can even let you create segmented audiences based on customers who haven’t opened any emails or purchased within a set frame of time. This strategy can trigger higher open rates in this segmented audience that’s been ignoring your other campaigns, and discounts are always a surefire way to get the sales.

Retargeting 102

Retargeting Banner Audience Conversion 102

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery. If so, here’s what you should know. billion U.S., There are 4.66

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

APRIL 24, 2023

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change?

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. The bids are based on the target audience, ad placement relevance, and campaign goals.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JANUARY 23, 2023

This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. Like display ads, video ads are an excellent way to retarget the audience and you can run them on all social media platforms, not just YouTube. Some allow you to skip the ad entirely or after 5-15 seconds.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Martech Series

DECEMBER 22, 2022

Connecting to dynamic young audience: If your business is looking to connect with people under the age of 35 then Snapchat is the ideal place to be. The data shows that Snapchat is an engaging platform for younger audiences and on an average a user spends 30 minutes a day on Snapchat. You can also direct visitors to your website.

Audience 86

Audience ROI Media Advertising 86

Basis

MAY 29, 2023

For example, thanks to the number of people who now work from home, a new audience segment has emerged: bleisure travelers , or people who travel for a combination of business and leisure. Or, a tourism company that offers immersive local experiences might target audiences 21+ with creative that features alcoholic beverages.

Marketing 68

Marketing Retargeting Audience Machine Learning 68

Single Grain

AUGUST 8, 2023

We implemented a full-funnel approach, targeting a qualified prospecting audience and utilizing various tactics to guide target customers toward conversion. Our team of programmatic ad experts leveraged StackAdapt’s dynamic retargeting units, resulting in an immediate and significant performance improvement. to an exceptional 9.20

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

JULY 6, 2023

It details the actions your business will take to promote its products or services to its target audience. Here are some of the key elements that you might find in a promotional plan: Objective : Clear, specific goals that the promotion seeks to achieve, such as increasing product awareness, driving sales, or attracting a new audience.

Public Relations 52

Public Relations Audience Media Non-Profit 52

Single Grain

FEBRUARY 3, 2020

They can also be used to tell a story about user experience with your brand, which would involve uncovering the deepest desires and needs of your target audience. The North Face takes on this principle by stocking inventory that is based on their local audience. Don't know why your website isn't converting its visitors to customers?

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

JULY 9, 2021

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

NOVEMBER 15, 2019

billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. Keep in mind that this may lead to a reduced audience reach. There are over 1.56

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties.

CPA 52

CPA Machine Learning Audience Conversion 52

Single Grain

MAY 10, 2022

This will reduce the time it will take them to get to know your target audience and write compelling ads. As a full-service Google Partner, we will assist your business in identifying the audiences and demographics your business needs to target. Dive Deeper: * Google Ad Extensions: Everything You Need to Know. * 4) Power Digital.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

JULY 18, 2019

This move limited the reach of organic posts from businesses, forcing them to choose between investing more money in Facebook ads or building a vibrant Group to continue reaching their audience on the platform. How to Get 1,000 True Fans with Facebook Video Retargeting. Inform Your Existing Audience.

Audience 111

Audience Banner Conversion Shipping 111

Single Grain

MARCH 9, 2022

For example, an agency might use Google Ads to target potential clients at the top of the funnel, engage your prospects on Instagram, and retarget your leads on LinkedIn. Dive Deeper: E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Robust audience persona creation. Higher ROI.

Agency 52

Agency Media Ad network Retargeting 52

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

APRIL 25, 2022

Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks. How do they refine the target audience? Leveraging remarketing campaigns to help your brand remain on the top of your audience's mind.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JUNE 13, 2019

It isn’t always a great fit for every business, but it’s a huge asset to the businesses who are able to connect with their audience there. All social media platforms offer the opportunity to reach new audiences in ways that are meaningful to them. Looking at my analytics, maybe I find that 54% of my audience is also into fitness.

Advertising 96

Advertising Banner Audience SEO 96