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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale? Native Advertising.

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Why Savvy Marketers Advertise in Mobile Apps

InMobi

Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S. In short, if you’re not advertising through apps and in-app advertising platforms, then you’re probably not reaching your target audience at all. 6) Has Your App Developed an Audience Yet?

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more.

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How Remarketing Can Help Increase Conversions

Single Grain

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.

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5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Plenty of email software can even let you create segmented audiences based on customers who haven’t opened any emails or purchased within a set frame of time. Get A Free Consultation.

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How to Build a Facebook Ad Funnel

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Most ad funnels start with a general audience and use retargeting campaigns to deliver increasingly segmented ad campaigns to increasingly warm audiences. Get A Free Consultation.