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The Guardian Launches Ad New Solution for Completely Cookie-Free Audiences

VideoWeek

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. But they don’t cater to audiences which opt out of all advertising-related use of their data.

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Publisher Forum Keynote: Complex Networks’ Justin Killion on Mastering Revenue Diversification

Ad Monsters

Building an Audience: Innovation in Fruition. Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing. This method allowed Ecko to extract first-party data from his audience. The Art of the Pivot: Using Your Built-In Audience.

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In-game Ads: Biggest Trends and Impact

Martech Series

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. You will reach a specific target audience successfully. What’s more, brands have an array of customization features and endless opportunities to appeal to the audience. Why you should use IGA for your brand?

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How to Create Effective Digital Video Ads

Basis

For advertisers, this voraciousness for video represents an incredible opportunity to reach audiences in the form of digital video advertising. What about in-banner video ads? Well, as you might guess from the name, in-banner video ads are digital video advertisements that play “within” a banner advertisement.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. Meta Audience Network for Interstitial Ads.

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Where is Digital Marketing Headed?

Martech Series

We’ve gone from static banner ads to targeted video spots embedded in social feeds. How will this affect how marketers reach out to audiences and what are the new opportunities and new capabilities that marketers can take advantage of with Web 3 on the very near horizon? Considering these recent changes, what comes next?

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What Is Digital Out-of-Home Advertising?

Basis

Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. With a seemingly ever-expanding list of devices and channels to connect with audiences, today’s consumer journey is complex.