Audience Banner Brand Awareness Food 
Smart-Hub
AUGUST 23, 2023
In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. This demonstrates the power of programmatic advertising in reaching a large audience, driving engagement, and delivering a strong return on investment.
Digiday
NOVEMBER 29, 2022
Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews. It’s a move that Keenan White, senior brand manager at the Kraft Heinz Company, said is meant to build up brand relevance and equity.
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MNTN
JANUARY 13, 2023
Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.
Banner Flow
APRIL 25, 2022
A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. According to Animoto , an astonishing 73% of consumers claim to have been influenced by a brand’s social media campaigns when making purchases. What social media campaigns are featured?
InMobi
SEPTEMBER 2, 2020
Download this report, titled Understanding Quality Ad Creative for Mobile Screens , today to learn: Common traits of top ad creatives, including banners and video ads, with details on why interactivity, branding and a strong call to action are key. Why targeted audiences should see customized mobile ad creatives.
Kevel
MARCH 28, 2022
At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity? For branding advertisers, CPM pricing is generally more interesting because it aligns with their internal goals tied to reach metrics (# of unique people who saw the ad). What is the value of your audience?
Banner Flow
DECEMBER 7, 2016
It has nothing to do with the ‘dark web’, or anything close, but has everything to do with brands trying to contact their audience in a more personal and direct way. The theory was that people using these apps already create their own micro-communities, so why not be the brand that creates their own? Be careful though.
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