Digiday
NOVEMBER 29, 2022
Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews. It’s a move that Keenan White, senior brand manager at the Kraft Heinz Company, said is meant to build up brand relevance and equity.
Smart-Hub
AUGUST 23, 2023
Aim and Strategy The Economist created an example of programmatic banner campaign aimed to reach 650,000 previously unseen prospects and stimulate a change in perceptions, not just to generate clicks. McDonald’s McDonald’s, a globally recognized fast-food chain, launched the ‘ Raise your Arches ‘ campaign in January 2023.
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MNTN
JANUARY 13, 2023
Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.
InMobi
SEPTEMBER 2, 2020
Download this report, titled Understanding Quality Ad Creative for Mobile Screens , today to learn: Common traits of top ad creatives, including banners and video ads, with details on why interactivity, branding and a strong call to action are key. Why targeted audiences should see customized mobile ad creatives.
Banner Flow
APRIL 25, 2022
Social media campaigns are a form of advertising that takes place across a brand’s social channels. They aim to increase brand awareness, drive sales or achieve other business goals. . In 2012, fast-food giant McDonalds launched their #McDStories campaign on Twitter. What social media campaigns are featured?
Kevel
MARCH 28, 2022
At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity? For branding advertisers, CPM pricing is generally more interesting because it aligns with their internal goals tied to reach metrics (# of unique people who saw the ad). ROS banner with country targeting. $3.
Banner Flow
DECEMBER 7, 2016
Of course, the analytics may be difficult to get hold of, but using this in conjunction with other ad campaigns can really give your brand and business a boost. After all, would you really want private messages from your local supermarket about offers on food going out of date soon? Be careful though. Agile Marketing.
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