5 Programmatic Advertising Examples That Will Inspire Your Next Campaign
Smart-Hub
AUGUST 23, 2023
Aim and Strategy The Economist created an example of programmatic banner campaign aimed to reach 650,000 previously unseen prospects and stimulate a change in perceptions, not just to generate clicks. million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 The campaign reached 650,000 new prospects, resulted in 3.6
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