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Brand Lift Matters, Even For PepsiCo

AdExchanger

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. But you’d be wrong.

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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 McDonald’s McDonald’s, a globally recognized fast-food chain, launched the ‘ Raise your Arches ‘ campaign in January 2023. Results The results of The Economist’s programmatic advertising campaign were impressive. million media budget.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Behavioral segmentation: Segments are based on specific behaviors like frequent traveling, fitness activities, food preferences, shopping habits, etc.

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According to Optimove: Retail Marketing Executives Allocate Most of their 2022 Budget to Costly Acquisition Versus Retention as Recession Looms

Martech Series

Most Districts reported that consumer spending moderated as higher food and gas prices diminished households’ discretionary income.”. Customer retention delivers better marketing ROI in the short- and long-run.”. Increasing/shifting brand awareness/positioning – 34%. Improving lead quality – 35%.

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6 must-have, underused email marketing automations

Martech

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. The same is true for celebrating anniversaries of when users joined brand communities.

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Making the IPL count: How to maximize impact with search

InMobi

As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. This sends a strong message for health and fitness-related brands to build their brand awareness by leveraging search.