Remove Brand Awareness Remove Food Remove Retargeting Remove ROI
article thumbnail

5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 Results The results of The Economist’s programmatic advertising campaign were impressive.

article thumbnail

What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

A sweeping majority of advertisers agree that this is a huge concern of any brand, too: We’ve selected only premium TV networks that we know are aligned to your brand, and your audience and specifically hand-picked to drive performance. These benchmarks are a critical component for measuring the success of your OTT campaign.

article thumbnail

Lead Generation Case Study: 7 Examples of Success

Single Grain

Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. Their goal was to not only enhance brand awareness, but listen to their audience.

CPL 52
article thumbnail

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Paid advertising is a powerful solution that can deliver up to 200% ROI. On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns.

article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords. Also, they regularly introduce new keywords, hence ensuring higher ROI.

Agency 52
article thumbnail

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales.