VideoWeek

MAY 3, 2023

P&G is focusing on ROI in digital Procter & Gamble kept ad spending high throughout the pandemic, so while some advertisers are still talking about raising ad spend back to pre-pandemic levels, P&G have maintained high levels of investment. And that’s a very high ROI activity.

Advertising 98

Advertising ROI Retail Media 98

Martech

SEPTEMBER 26, 2023

Under budget pressure In the current economic environment, there’s pressure to cut martech spending in the belief that this will increase ROI — for example, postponing investment in a new tool or canceling some high-cost subscriptions. “It Surely not,” said Davis, “but I trust we’ve given you some actionable ideas and some food for thought.”

MarTech 114

MarTech Food ROI Marketing 114

Ad Rants

DECEMBER 1, 2022

For example, if your fast food business is catering to young adults, posting videos about how to make a salad won't get you subscribers and engagement. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Identify your target audience.

Media 241

Media Audience Conversion Rate SEO 241

Digiday

DECEMBER 1, 2022

Subject material ranged from food consumed at Super Bowl watch parties to instructions for hair extensions — and showed a potential correlation to consumers’ shopping habits across other sites. These data points might guide marketers on alternative spending options for their budgets that go beyond their business.

Marketing 90

Marketing Food Audience ROI 90

AdExchanger

AUGUST 19, 2022

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. But you’d be wrong. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns.

Brand Lift 101

Brand Lift Brand Awareness Food Media 101

Martech Series

SEPTEMBER 26, 2022

Forty percent of manufacturers are looking to invest in trade promotion management (TPM) systems, and 40% are investing in a holistic tool that includes TPM, ROI and what-if scenario planning. The Enterprise Planning (EPx) Vendor Panorama builds upon the research of the POI 2022 In-Store Retail Execution Vendor Panorama.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

JANUARY 31, 2023

Organizations have increasingly turned to Saviynt EIC to maximize ROI, lower costs, reduce complexity, and streamline IAM processes. As one of the largest food and beverage companies in the world, we needed a partner that could overhaul our security posture with minimal disruption.

ROI 77

ROI Affiliates Finance Food 77

Martech

NOVEMBER 28, 2023

Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. The presented tools and additional features, such as gamification elements, fraud detection or a mobile app, help you build long-lasting customer relationships and, ultimately, lead to improved ROI.

Machine Learning 91

Machine Learning Communications Food ROI 91

Digiday

DECEMBER 20, 2022

As a large food publisher, Taste of Home understands audience interests, preferences and passions on a granular level, beyond simply categorizing someone as a food influencer with importance prioritized based on social following alone. Leveraging influencer partnerships to drive business outcomes.

Food 66

Food Brand Lift Audience ROI 66

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Behavioral segmentation: Segments are based on specific behaviors like frequent traveling, fitness activities, food preferences, shopping habits, etc.

Ad Targeting 113

Ad Targeting Demand Side Platform Impressions Audience 113

InMobi

APRIL 7, 2022

As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. Historical data shows that the exponential surge of search witnessed every year leaves more reasons for marketers to be present on search engine result pages (SERP) to maximize their ROI.

Real Estate 52

Real Estate Entertainment Food ROI 52

Martech Series

JUNE 10, 2022

CPG brands (usually those that offer consumer packaged goods with a short lifespan and have recognizable packaging that customers buy regularly like food, drinks, clothes, cosmetics, and more) are high in demand, they have a short life and consumers buy them on a routine basis. Digital technologies have empowered the CPG industry. .

MarTech 108

MarTech Manufacturing eCommerce Food 108

MNTN

JANUARY 13, 2023

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. For example, a company that makes food processors may buy branded content on a food website.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Smart-Hub

AUGUST 23, 2023

million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 McDonald’s McDonald’s, a globally recognized fast-food chain, launched the ‘ Raise your Arches ‘ campaign in January 2023. Results The results of The Economist’s programmatic advertising campaign were impressive. million media budget.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Martech Series

JULY 22, 2022

Most Districts reported that consumer spending moderated as higher food and gas prices diminished households’ discretionary income.”. Customer retention delivers better marketing ROI in the short- and long-run.”. In addition, selling an existing customer has a 60-70 % success rate versus a 5-20% of selling a new customer.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Banner Flow

APRIL 25, 2022

According to HubSpot , short-form video has the highest ROI of any social marketing strategy. In 2012, fast-food giant McDonalds launched their #McDStories campaign on Twitter. Keeping with the fast-food theme, in 2021 Burger King UK delivered a lesson in the importance of considering how your social media campaign will be taken.

Media 52

Media Advertising Audience Food 52

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. This requires IT resources, but the ROI from simply setting up a cart-abandonment series will prove positive quickly. Brands in every vertical can benefit from strategic automation.

Marketing 112

Marketing eCommerce Communications Brand Awareness 112

Basis

DECEMBER 1, 2023

This could look like displaying ads for baby food to someone who purchased diapers, or showing a shopper who almost bought a certain sweater an ad for an alternate knitwear brand. Right now, RMN data is very siloed and lacks standardization.

Retail 64

Retail Marketing Food ROI 64

illumin

JANUARY 30, 2019

But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation. Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad.

Advertising 63

Advertising Rich Media ROI Food 63

Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share.

Ad Tech 71

Ad Tech Demand Side Platform Ad Server Food 71

Digiday

OCTOBER 27, 2022

Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering. LiveRamp Tie-up.

Advertising 67

Advertising Demand Side Platform Conversion Audience 67

InMobi

OCTOBER 7, 2019

Compared to other modes of advertising, reaching target audiences through apps is uniquely valuable and beneficial, capable of providing significant ROI no matter the brand’s ultimate goals.” The creatives first touted the new food items, and then displayed a dynamic map that showed them where the nearest McDonald’s restaurant was located.

Marketing 52

Marketing Viewability Food Rich Media 52

AdvertiseMint

SEPTEMBER 10, 2023

Pet supplies: Food, treats, pet care products, toys, pet beds, and furniture. Return on Investment (ROI): Calculate the potential ROI for each product. Office supplies: Stationery, writing instruments, and office equipment. Jewelry and watches: Rings, necklaces, bracelets, watches, and other jewelry items.

Shipping 52

Shipping Manufacturing Retail ROI 52

Smart-Hub

JANUARY 9, 2024

This could range from food and beverages to electronics, software, or hosting services. On the contrary, private label is usually applied for food products, household chemicals, clothing, and accessories. How it works? Company A is involved in producing a particular product or providing services.

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

Martech

OCTOBER 21, 2021

One thing to consider is whether your business case calls for shorter-term ROI versus long-term flexibility. The Discovery Channel itself and sibling channels like Animal Planet, TLC and the Food Network, are familiar in the U.S. It turns out your stack needs both products and platforms…but which kind, and where?”. Read more here.

Marketing 94

Marketing Audience MarTech Food 94

InMobi

MARCH 21, 2022

He shared how a part of the Ramadan culture in Indonesia has evolved to suit the new normal: "People can no longer break their fasts together, in-person, so they send food and gifts online. The duo then delved into the data modeling efforts that Telkomsel and Mindshare dapples in.

Audience 52

Audience Food ROI Cookies 52

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. That way, you’ll still make your ROI while maximizing your revenue. For example, if your ad links to your organic cat food page, you don’t need to bid on a phrase such as “Where to find organic cat food?”

ROI 52

ROI Conversion CPC Food 52

Lemonads

DECEMBER 7, 2020

As long as you choose an industry you’re familiar with or take the time to learn about the vertical, you’ll increase your chances of getting the highest ROI. Cooking, Food, and Wine A combination of limited capacity at dining establishments and a global economic recession has contributed to higher consumer interest in cooking, food, and wine.

Affiliates 52

Affiliates Finance Food eCommerce 52

AdvertiseMint

SEPTEMBER 13, 2023

Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. 42% of marketers believe influencer marketing delivers the best ROI, and 89.2% Food influencers post recipes, restaurant reviews, cooking tips, and foodie experiences. For example, a food influencer reaches only foodies.

Media 52

Media Fashion Audience Food 52

Digiday

OCTOBER 4, 2022

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. Shopify earned a nomination for Best E-Commerce Technology.

Viewability 65

Viewability Healthcare A/B Testing Food 65

InMobi

JUNE 12, 2020

In fact, as travel remains subdued and TV consumption continues to shift towards subscription services like Netflix and Disney+, mobile apps outside of the walled gardens will provide the highest ROI. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

DECEMBER 20, 2018

Changing the Way India Eats 1 award:Mobexx awards - Best app install campaign Indians are rapidly adopting the lifestyle of ordering-in, utilising the power of their smartphone to have food delivered at the end of a click. Swiggy partnered with InMobi to drive high-quality app installs at scale across the top 7 metro cities in India.

Rich Media 52

Rich Media Native Advertising Retail Food 52

Digiday

AUGUST 29, 2022

They’re going to drive much higher ROI for businesses on a budget. Consumers believe that the brand categories with the greatest credibility around cost of living in their advertising are supermarkets (43%) , food and drink (38%) and finance (31%) , with gaming, (14%) , fashion and beauty (both 18%) thought to be least credible.

Marketing 64

Marketing Finance Fashion SEO 64

Lemonads

MAY 21, 2021

You are in the food-tech industry, you run a brand of prepared meal delivery subscriptions and you want to boost the acquisition of new customers? Then, this article is made especially for you. Have you heard about affiliate marketing? Have you already launched an affiliate program for your meal subscription plans?

Affiliates 52

Affiliates Conversion Rate Food Brand Awareness 52

Digiday

JUNE 23, 2022

With live events back in full swing, esports companies are increasingly expanding their event programming beyond competitive gaming, both to reach a changing esports audience and educate brand partners about the value of gaming fandom as they begin to demand more clarity on the ROI of their esports investments.

Education 54

Education Audience Food ROI 54

Single Grain

JUNE 15, 2020

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. How a Brand Persona Plays Into Effective ROI. * Conclusion.

Food 105

Food eCommerce Retargeting Conversion 105

RevX

JANUARY 27, 2022

Festive days and seasonal sales are an opportunity for eCommerce and food delivery apps particularly. Hence, to assure long-term ROI, marketers should work towards a holistic strategy : UA in combination with early activation campaigns and cost-efficient retargeting campaigns during sales periods.

Retargeting 52

Retargeting eCommerce CPM Shipping 52