How Philadelphia Cream Cheese is finding its place on Reddit
Digiday
NOVEMBER 29, 2022
For the duration of this year, Philadelphia Cream Cheese has experimented with everything from experiential pop-up restaurants to music festival appearances. Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews.
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